Stage Directions: The Broadway League has released the 2014 version of their annual “Demographics of the Broadway Audience” report. The new version studies the demographics of Broadway’s 2012-2013 season. Key takeaways include: 23% of tickets were purchased by foreign tourists, the most ever; that tourists accounted for 66% of all Broadway tickets, up from 63% in the 2011-2012 season; the Hispanic portion of the audience hit 8%, its second-largest ever, showing the results of the Broadway League’s efforts to diversify its audience; and while online ticket sales now account for 41% of all ticket sales, that growth has come almost solely at the expense of phone sales, while walk-up business at physical box offices has remained steady.
2 comments:
These statistics are crazy! It is so neat that people are 1) still interested in live theatre, 2) that even MORE people are interested in seeing live theatre, and 3) that live theatre is reaching out to a whole lot more different kinds of people. It makes me loose a little bit of hope with humanity because almost 50% are buying their tickets online, but otherwise I'm really glad that people are getting tickets and commuting so far from their homes to see Broadway.
I think that this information is really interesting. When we create theater we aren't necessarily targeting a certain type of audience. Seeing these statistics really shows the range of people that come to see Broadway shows. However, it doesn't surprise me at all that the most of the audience members are tourists. So many people travel to New York to see the big fancy commercial shows.
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