Wednesday, October 09, 2013
With Projection Mapping and Motion Detection, Nike Replicates the Footie Experience For Fans
Co.Create | creativity + culture + commerce: So many athletic shoes are marketed on the promise that you’ll feel, or at least look, like a pro athlete when you don their kicks. To promote its Hypervenom football boot, Nike and agency BBH Asia Pacific recently offered passersby in Bangkok the chance to actually perform like a star striker in the “House of Deadly,” a virtual stadium that combined projection mapping and motion detection to emulate the intensity of a professional match.
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The motives behind incredible, completely groundbreaking inventions such as this project are fascinating. All this for a shoe company? How does that transition happen, from thinking about advertising a pair of shoes in a new and interesting way to flat out inventing a whole new combination of technologies and programming in order to accomplish something that no one had ever thought to do. It is a project that I would have loved to sit in on the design meetings for, and one I also would have loved seeing and trying in person. The projection mapping, motion detecting, and computer speed and accuracy required for this new piece of awe inspiring work.
This technology is an incredible first step towards projection mapping and interaction. Whereas typically in theatre we would most likely motion-track performers, the idea of making the audience member a performer and audience member and utilizing their motion is very interesting. This is a great example of how technology is typically developed for use by an industry that has more money to spend and then adopted by theatre for its uses.
This project is fascination and quite incredible. I think it is fair to say that the technology used in this project is not "ground-breaking" at the moment, but is indeed very influential for future uses of the technology. I think we have seen an interesting use of similar technology in Angels in America, but this technology definitely what should be used for this type of work. Speaking with Larry, the technology in Angels in America did not actually do all of the work for the projection mapping, but rather, a joystick that someone controlled manually. I could see this project inspiring and morphing the ways that projection mapping is done in theatre. I love these articles that have little to do with theatre, but so much to do with theatre at the same time.
They tried to do a motion tracking set up for Angels In America. Through the use of infrared tracking and a small light pack the effect was supposed to track autonomously. Unfortunately there was fart too much interference from the lighting created by the designer. It seems that the system tracked the ball and a camera detected when the plane of contact of the light beam to the ground was disrupted. It is a very unique system that with scenarios like Larry's for Angels would be great but otherwise I fail to see any other use for this kind of a tracking in a theatrical setting but instead more for a sleep no more style setting where you could develop more distinct lighting audience interaction.
While watching this, I was having a hard time figuring out what the whole point of this interactive game space was for. When they finally said that it was basically a way for people to see what it feels like for a professional soccer player to be on the field, I started to understand a bit more. It's, as they said, also a great tool that can be used for training soccer players of all ages which is really cool to see come out of an experimental type forum such as this. I also really liked the aesthetics that were used in this event. The textures and colors and lighting really helped make the atmosphere intense while still keeping it appealing and fun to look at and experience.
That is pretty kool. I mean what do you say. Yes I see some awesome adaptations of that in the world of theatre. It also reminds of what Mr. Efros was able to do last year in MacBet with the live mapping of people during the performance. The ideas that are flowing through my brain are crazy. I think they should make a danger room, you know from the X-Men. The training facility that adapted to the powers of each X-Men while in the room. So sweet plan is to build a danger room, ON IT!!
I think that this sort of interactive live video game crossed with live performance is a really interesting piece of work. From what I saw in the article the people who put this together really got some of the key elements of designing for this sort of space but in other ways they were very trapped by stander video game conventions. For example I saw a skill bar across the top of the screen. In a space like the one they put together there is no reason to have a HUD on the top of the screen. It's a room not a screen. Another way that I think they were limiting themselves was by having the audience on only one side of the player. Using some sort of scrim they could have had the audience be able to stand on all four sides of the player and watch him or her play. Speaking of the player's gender, I only saw images of male players including the shot with all the players standing together. I'm not sure what the idea behind that was, but it makes me uncomfortable.
I'd love to see more of this sort of work being done and learning to be it's own medium instead of just trying to live up to it's for father technology.
I think this is great. It's like a huge active video game. I was surprised on the screens they used: it looked like they were high gloss in the video, and I was curious to see how they worked with the projections. It kind of reminded me of Wii, and how far this technology has come. Like, Nathan said, we did use something similar in Angels in America. I think at first, we did use motion detection, but something happened, and we had to revert to the manual joystick. I was a little skeptical of the video at one point when they said this would help soccer players practice their skills. I don't know if this would revolutionize the sporting world. A beam of light is not the same thing as a real human body hurling itself at you. I can see how this can help your footwork and aim, but I don't know if it challenges your skills under intense pressure, like in an actual game.
This is really awesome! It's a genius marketing move because it's one thing to say "play like a pro but only if you wear these shoes". Giving this opportunity to customers is smart because it let's them not just look like a pro, but feel like one too. The technology used to make this happen is really cool! I'm a big fan of projections and everything. The use of the lights to mimic players is really clever and just the programming that was done to make it all work together is incredible! I think interactive design is really cool and something that would be a lot of fun to learn (especially since I'm technology deficient...)
This is a fantastic example of the melding of technology with live action performance. This is what companies like nintendo are trying to do with things like the wii, trying to make you a part of the game through movement interaction. But this is the most successful example ive seen. I think what makes it so successful is that it is integrating an actual phyical activity instead of trying to simulate an activity. What id like to know is how they managed such effective motion tracking with their moving lights because that could be very useful in theater
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