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Wednesday, October 16, 2013
Robots 'armed' with digital signage set to storm the high seas
DigitalSignageToday.com: Gigantic robotic arms wielding 100-inch digital signage screens are set to take to the high seas next year aboard Royal Caribbean cruise ships.
The robot arms will move the screens to match the shipboard evening show's music and choreography while still synchronizing each screen's display to form a cohesive image as part of the line's high-tech new entertainment venues.
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7 comments:
That's really cool. People are just getting more and more fancy with what technology they put where. Those arms probably weigh a whole lot to be able to support that. I went to the XL LED lighting talk last Friday, so this is really cool, seeing it used in fun ways after I just learned how it worked. This is actually a pretty basic use for the screens, so it'll be fun how they figure out that they can do so much more with the screens and the projections on the windows.
Of course, the downside to making the whole ship digital is that if the system breaks down, then they are screwed. That is the risk we all take with digitizing things. I wish them the best.
Okay, so this to me seems like one of those ideas that is just absolutely fantastic and innovative, but needs to work on its execution. Judging from the video, I would not be able to look at these screens for more than a few minutes with out feeling sick while I was on dry land, never mind looking at them while on a cruise ship in the middle of the ocean, and I am pretty sure there is a good amount of the general population that would be right there with me. That said, I do think this is such a great idea, and it is amazing to me the way that they were able to synchronize the movement of the screens and the action being portrayed on them. Also cruise ship entertainment had never really crossed my mind and I would like to look further into the field to see what else that industry is doing.
This seems like a really cool piece of technology, but I don't quite understand why it's being used for the cruise ship industry. If it really is the most robotically advanced thing, besides Mars robots, being created, why isn't it being used on a larger or more important scale? However, if it's the cruise ship industry that has the money, things might as well be invented there rather than nowhere! I'm curious to see if this invention spreads to other industries and grows to serve more purposes.
This looks like a really cool concept, but I think it might be unnecessarily ambitious. Even though they have the robots build and functioning, I think they are going to end up running into problems in terms of maintenance and usability, especially with how unlucky Royal Caribbean has been in the past few years. I also agree with April that I would be worried that all that visual motion coupled with the motion of the ship might make people seasick. I also find it kind of hard to believe that this is the most advanced robotics project in the world, and if really is that makes me kind of sad. Hopefully this technology can be adapted for something more useful in the future.
This is a very neat project. It reminds me a lot of the Box video, except using LED panels instead of projections makes the syncing of media easier to achieve. I am really excited to hear reviews from cruise-goers, but I think that this kind of project will be awe-inspiring enough to quickly make its way throughout the entertainment industry and show up in rock shows, conventions, and theme parks. (And from talking with XL Video they hope so soon)
While this is a cool concept, I think that there is no real application for this technology in theatre. I feel as though Royal Caribbean is simply trying to add it for the sole purpose of showing off how much money they have. The only real use I can see for this kind of technology has already been done in the "Box" video that has been so popular this past month. Even the examples they were showing in the video of how the screens can arrange themselves seem relatively repetitive and boring and doesn't really interact with the media but rather just rearranges a simple, boring television screen. Still, I hope I can be proven wrong and that there are amazing and mind blowing applications for this in live theatre and not just convention shows.
This is some really cool technology. I, like others, think that one of the new technological revolutions in the live entertainment industry is the use of video, and I think this is a really cool step forward. Ive seen a wide variety of shows that employ video of different sorts, whether televisions, LED screens or projection and a lot of it has been pretty lackluster. One of the things that i think makes the use of video really interesting is when the video moves itself or it is projected on a moving screen of some sort either with a yoked projector or with clever projection mapping. I think this is a big achievement in that area due to the wide variety of applications of a automated led video screen for all parts of the live entertainment industry.
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