CMU School of Drama


Sunday, January 06, 2013

Making Theater that Makes Money

Dan Abbate | Chicago Artists Resource: With a lot of nonprofit theater companies struggling to make ends meet in a tough economy, it seems implausible that anyone in their right mind would start a storefront theater company expecting to make money. Yet Dan Abbate has done just that. He started Gorilla Tango Theatre as a for-profit business in 2006 and sees that model as the future for live theater entertainment. Earning profits is contrary to the very essence of most small theater companies in Chicago—literally, since they are incorporated as nonprofits, and figuratively, since they’re primarily motivated by making art—so CAR Theater Researcher John Carnwath contacted Dan to find out how this profit-making theater business works.

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