Wednesday, February 03, 2010
‘Hair’ to Help Facebook Generation Spread the Love
NYTimes.com: "That most precious of Broadway marketing tools — favorable word of mouth among theatergoers — is being transformed for the Facebook generation."
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I think this is a really clever way of advertising. Not only does it provide a service of allowing attendees to remember their experience through video, but it would create a positive impression. Social networking can be utilized in ways beyond just ad space, and I can see this being a viral way of promoting the show. I'm suprised that the cost of this new procedure was in the 5 digits though, but if it actually attracts more people to the show, then it is a great investment.
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