CMU School of Drama


Wednesday, February 11, 2009

Live Nation and Ticketmaster Merge: What does it mean for Broadway?

PRODUCER’S PERSPECTIVE: "Live Nation has been on a tear over the past few years, shaking things up first with music deals (like Madonna's), second with announcing that they were going to sever ties with Ticketmaster and create their own ticketing service, and third, this week they reversed that previous announcement and said they were merging with that ticketing warhorse, creating arguably the most powerful company in live entertainment marketing and production."

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