Tuesday, October 16, 2007
ticket prices on Broadway
Show Business Weekly: "Recognizing that ticket prices on Broadway and off-Broadway have become prohibitively expensive, theater companies are discounting ticket prices in the hopes of attracting younger audiences with smaller bank accounts. The Signature Theater Company, in partnership with Time Warner, ushered in the trend last year with its popular discount program, which offers tickets for $20 that normally go for an official price of $65."
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6 comments:
of course, i like these new prices for my own personnal benefit. but, i also like it because i think it will rejuvinate many theatres if their audience becomes younger. change is good.
I'm glad there's a conscious effort to reduce ticket prices. I cannot tell you how many times my friends and I wanted to see a show. We'd be so worried about getting the money together that we'd skip out on simply weekend pleasure like the movies or time at the coffee house and why? In hopes of seeing two hours of a musical of Broadway.
In New York tkts has got to be the best thing in the world. It was mentioned in the article, half price tickets for standing on a line which appears really long but moves quite fast. The thing about that though is that you just have to see what they have, you can't be too picky. I think Jersey Boys hasn't been on it yet even. The only thing better than tkts tickets are student rush/standing room/lottery rush. $25 dollar tickets first come first serve. thats how I saw a bunch of shows last summer including Jersey Boys. And this weekend when I went to see Comedy of Errors, the student price (under 26 actually) tickets were only $15.
I feel like I keep commenting on all of the theatre ticket prices articles. It's good to see that it is working to bring the younger audience to Broadway. I know for myself I just want to be able to see more shows. So instead of seeing one show at $100 I could see 5 at $20. That's a big difference. As theatre makers we don't get to see nearly as many shows as we'd like...so before I'm going crazy trying to make a living in the business and then having hardly any time to sit and watch a show besides the ones I'm working on, I need to take advantage of student-price tickets now, while I'm a student.
Most theatres I attend offer some sort of discount ticket. The repertory theatre of St. Louis offers student rush tickets for all of their three lineups. Other professional companies in STL offer discount tickets as well. The article and Elize mentioned tkts, which i will agree is one of the best things to happen to New York theatre. When I was there last spring every day we were in line waiting to get tickets for a show that evening. Since we were on vacation we often did not really care what shows we attended, making tkts really fun, and cheap!
This is great, I think because the biggest reason I don't see that many shows is because I can't afford it. Now that I notice the few Broadway shows that I've seen were on school trips so the tickets were cheap in bulk at 2:00 on a Wednesday.. It's a huge deal in terms of marketing and I hope it turns out well.
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