HowlRound: It is no secret that Broadway is the driving engine behind the development of new musical theater, largely because it’s one of the only ways a musical can be profitable. When musicals succeed on Broadway, an entire channel of distribution opportunities open up, from tours to licensed productions at regional theaters that have trained their audiences to expect a Broadway brand.
Monday, March 12, 2012
Bound By Broadway: The State of the American Musical
HowlRound: It is no secret that Broadway is the driving engine behind the development of new musical theater, largely because it’s one of the only ways a musical can be profitable. When musicals succeed on Broadway, an entire channel of distribution opportunities open up, from tours to licensed productions at regional theaters that have trained their audiences to expect a Broadway brand.
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