The house that streaming built: Inside Netflix House Dallas

www.creativereview.co.uk: In the newly opened Netflix House Dallas, the passive engagement of streaming is replaced by active participation. There’s no algorithm at work here; no autoplay or second-screen scrolling. Instead, this live experience represents an expansion into relatively new territory for the brand: specifically, a free-to-enter, 100,000-square-foot experiment in immersive, IRL storytelling.