www.creativereview.co.uk: In the newly opened Netflix House Dallas, the passive engagement of streaming is replaced by active participation. There’s no algorithm at work here; no autoplay or second-screen scrolling. Instead, this live experience represents an expansion into relatively new territory for the brand: specifically, a free-to-enter, 100,000-square-foot experiment in immersive, IRL storytelling.
3 comments:
You know, I am not really sure that I would want to experience Squid Game in real life. I think the concept of creating this immersive world or exhibit based on Netflix-specific hits is smart for the company and promotional reasons, but I think I would be a little freaked out. The image in the article that resembles the red light green light scene from Squid Game looked a bit too real. This one in Dallas seems to be more focused on Squid Games and Stranger Things, whereas the one in Philadelphia seems to be more focused on multiple different shows, including Wednesday. It also seems that Netflix is sticking to things more fictional or sci-fi-like, probably because this draws more people in, and due to the success of these shows. But I wonder if they include more real-life situation shows. In the one in Las Vegas, I would love to see a focus on Umbrella Academy or maybe You.
So cool, we've managed to come full circle Netflix has just invented a movie theater. I recently left another comment on another post about people putting their art on streaming services and I'm going to make another comment here about the same thing. It's clear from this that the services have started to realize that they aren't exactly super popular anymore, and they're trying to innovate to get out before people start canceling their subscriptions and they start losing money. People want to own things again. I know a staggering number of people that have started to setup their own Plex network in their homes that allows them to not only import movies from blueray discs but also pirate movies very easily. It's just not worth it to subscribe to these services anymore. But its also not just the consumers either. The people putting their art on there are also suffering because when they sell the rights to these companies they basically take control of them, and the consequences of that can be immense. Netflix as a whole has gained a notorious reputation for buying the rights to shows then basically driving them into the ground.
I love this! It's like a mix between Dave and Buster's and Disneyland. As a lover of immersive theater and experiences, this is right up my alley. What a wonderful way to take the stories people love and bring the communities together in real life. I'm curious as to how many rooms and how detailed the rooms are in this space. I've been to some interactive museums which have cool concepts but in actuality have two activities to do and horrible lines. The images in the article look pretty bare bones with some details and lighting. While the goal is to make a versatile space that can quickly change over, I fear this could fall to minimalistic and lack attention to detail. We had a great guest speaker in my dramaturgy class a few weeks ago who described Lobby displays as Disneyland ride cues which I thought was a brilliant comparison! The beauty of those experiences is taking a repetitive area and making it interesting and engaging such that you bring the audience into that world.
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