NCS | NewscastStudio: Streaming is no longer a growth story in the way it was five years ago.
The race to launch platforms and accumulate subscribers has given way to a more measured set of questions: how to run streaming operations efficiently, how to generate sustainable revenue across a fragmented audience and how to deliver reliably at scale.
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Although I’m part of a generation that has become accustomed to streaming platforms, though we’ve very much seen them grow over our years, for many of us they’ve been our primary way of watching movies and shows. As a kid, I remember primarily watching movies and shows on DVD, Blu-ray, Cable network or even the tiny portable movie player/radio. But this has drastically changed ever since I entered my teenage years–I can’t remember the last time I watched a movie or show (other than for a class) on anything other than streaming. That’s not to say that as I’ve watched streaming grow as a medium and know more about the consequences now that I’ve always supported it, it just shows how normalized and dominant it has become in the entertainment sphere for everyday life. Film has constantly gone through shifts, and the shift to streaming is in a lot of ways very similar to the shift from theaters to network television. At that point, film was forced to reinvent itself into the Blockbuster-movie model, to do things that TV couldn’t. But now, the line has been blurred yet again with streaming, and though we’ve seen the success of movie theaters very recently after the pandemic creating events out of movie theater releases, this article reminded me of how much of an immense ongoing struggle it’s become in determining the direction of modern film.
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