Thursday, April 23, 2026
AI In Hollywood: Saying Yes To Utility AI – And No To Generative AI
www.forbes.com: Hollywood has become one of the loudest voices of resistance to artificial intelligence, and for good reason. In an industry built on authorship, credit and creative control, generative AI has raised fundamental questions about who owns a performance, a story, or even a cut. But behind the headlines and strikes, a quieter shift toward utility AI in Hollywood is underway.
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7 comments:
I think this article puts AI in Hollywood as a pretty good definition of what it should be. At this point I feel we are too far gone to say that AI shouldn't be in the arts or doesn't have a place I think no matter your opinions of AI or what you believe of AI it is here it is real and there's no really getting rid of it anymore as now now it has been introduced to the world. I really enjoyed what he had to say about we welcome AI to help and utility wise but we are not welcoming AI to guide artistically or for it to generate any of its own art. I believe that it's gonna be a while until we can get a clear balance of AI in this world as it is so new I think it's gonna just take some time for it to settle and for it to find its place where it can be helpful and not destructive.
I loved the quote by executive and co-founder of Undisputed Pictures, Joel Reilly “Assistance is welcome. Substitution is not.” I definitely agree that AI should not be used to create. Creating, (for art, especially) is a thing humans love and are good at. It should not be given to AI.
I was glad the article brought up that there is less resistance to AI generally. In school, I’ve seen a pretty quick turn around, from seeing GenAI as this new, scary sort of future, to something ingrained in teaching and education. It is unfortunate, because I still hear classmates and teachers lament about its flaws and its negative impacts on the climate.
I do agree with the article that a lot of art processes include portions that are extremely technical, and not creative at all. But I also enjoy that portion. I recently edited a 45 minute video on Premiere Pro for a school project, before which I had never touched Premiere Pro in my life! It was such an amazing experience. I felt so accomplished completing the project, especially at a level I felt proud of. I suppose that feeling of accomplishment could fade after editing for years, but I think there is some enjoyment for the technical aspects.
I think AI is a great tool to use nowadays. A lot of people in the arts are gonna disagree, at least I think they will. Now I am against AI being used to create different art forms like theatre, but that doesn’t mean it can’t be used as a tool to enhance creativity. I like the quote of “AI can support that process but should never direct it.” I mean it’s true, we’re at a time where I feel like the industry will fall behind as other industries have already started incorporating AI into their working environments. I don’t think artists should rely on it, it shouldn’t be used to generate ideas or concepts as that defeats the whole purpose of creating. The reason why the arts are so appreciated is because of the talent and skill human beings have that make them capable of creating. It should not be overridden by AI, but AI should be able to enhance it in some way.
I have always believed that generative AI and AI used for utility deserve to be in separate categories. While I dislike AI when it is used for generative creative purposes I believe that we should continue to research and develop AI as a tool to help with scheduling, keeping track of tasks, paperwork, or any of the other administrative tasks that take time that could be utilized for more fulfilling or creative purposes. I would love to be able to rely on AI for doing my paperwork while I am able to focus on doing more hands-on tasks. AI would be a much better tool if people were able to make it reliable and teach it how to actually do math. My dad works closely with AI to create user interfaces and he has on many occasions complained to me about AI’s inability to reliably give accurate quantitative data as well as its penchant for making things up.
Ai is something that is becoming an inevitable technology in all fields of work. It has advanced so rapidly that no one can keep up with the amount of influence it has over their work or their lives as a whole. Because it has become so publicly available, the focus should be on figuring out how to manage it and use it as a tool instead of a crutch. I think it’s good that Hollywood is trying utilize AI in ways that will improve workflow rather than replace creatives and artists. It’s incredibly hard however to make sure that everyone everywhere is following this same kind of sentiment. Any kind of legislation made will already by outdated by the time it is implemented. Having a vermin kind of foresight will be super critical to making AI work for us in the coming years and not atrophy our abilities to think critically and creatively.
Utility vs. Generative AI is such a difficult conversation in my mind. I understand the sentiment that many have of AI being here to stay and that we shouldn’t fall behind, but I’m often skeptical about the long-term future of AI and how it will affect jobs. It gets increasingly concerning how creative industries are threatened by faster, cheaper processes, and I’m honestly unsure how they will succeed without turning to AI. If utility AI is implemented in Hollywood, keeping humans on the creative work can get difficult, and the lines may blur. I do feel confident that there are many artists like many I know personally that would not stand for AI doing the important work humans have always done in art. Maintaining those boundaries will ultimately be a decision that will have to go beyond profits, and will prioritize ethical artistry. Historically, those decisions haven’t been made in different industries, but hopefully artists can hold their ground about their work.
Even with how Anti-AI I am, I do agree that using it for strictly utility purposes should be alright asn long as those utility purposes are limited and don’t stretch too outside of being a tool for the actually human artist behind the work. I have mentioned it many times before I believe, but with the Spiderverse movies, the artists created an ai that would place lines on the face to accentuate facial features based on how the artists positioned the face. I believe this sort of use is okay, especially because it didnt spread out of that and it was assisting the artist and not replacing them. Not only that but it was artist created and made the process easier, especially since animation is exceedingly difficult on the timelines the industry tends to use. Overall I believe there is a time and place for AI use, and it should overall be used sparingly. It still has an impact on our environment and we should be mindful of that.
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