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Monday, February 03, 2025
Two hundred drones pour a Bud Light beer in the night sky
www.avinteractive.com: Bud Light hosted a drone show in Philadelphia at the weekend to build excitement over next month’s Super Bowl.
The nine-minute Eagles Done Show Presented by Bud Light, which involved more than 200 drones, took place in the sky over Philadelphia Museum of Art.
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5 comments:
This is one of those headlines that I like to imagine someone from the 1700s reading and just trying to picture their reaction. There's so many things about it, the electric lights that are in the sky flying around and can be controlled so precisely that they can form realistic images in the night sky. That is just straight up magical if you ask me. I wonder if there is a future where these sort of drone lives will find themselves in live theaters, because right now, I would guess that they are far too loud, and also it would be a little terrifying to see an army of drones so close up right now, but I dont think its out of the question for that to one day be a thing that exists. Not just moving lights, but flying lights. That would really confuse the founding fathers. It's crazy that lighting has gone from candles to flying drones in just a few hundred years.
Wow. Now this is kinda just a little weenie eenie tad bit awesome sauce. Humans are absolutely ridiculous and artificial intelligence really could never truly recreate this <3. I usually hate drones with a passion and dream of shooting them down with a bb gun of sorts but in this case I do not. I think the lights work so well in such a nice and concise manner! The colors for the lights show were also really awesome and I liked the eagle and the colors and the fade in and fade out of the lights. However I really hate the eagles (sorry not sorry) and i also highly dislike their logo. “Lets hunt!” is frankly so so so crazy stupid. But, I digress because i'm just a hater to be honest. I think drones really are the future of light shows. When I've encountered light shows, they are always done by drones. I also think that light shows would be really fun to code, animate, and design.
Seeing these videos, I am always amazed by the level of precision involved in these operations and in the actual integration of the drones themselves within formation. To be able to coordinate the precise movement of hundreds of drones to create the desired effect, while also accounting for environmental factors is a daunting task and is always entertaining to see done properly. To this point though, I wonder what internal calibration each drone has to adjusting for wind and the air currents made my all the surrounding drones or if the drone system is based entirely on some complex GPS to always allow for fine tuning in the relative sense between drones nearby to those drones. Further, needing to account for the perspective of the drones in relation to the audience is an interesting problem, especially in the orientation and coding of the drones themselves. On the whole, it shows the importance of integration in technical design and the amazing things we can do when they all work together.
this Bud Light drone show sounds like a wild mix of tech, sports hype, and creative marketing. The idea of using 200+ drones to create moving images in the night sky is pretty mind-blowing, and it’s a smart way to grab attention ahead of the Super Bowl. It’s not every day you see a beer can tip over and pour out beer… in the sky! The interactive element was also interesting. Ending with a QR code in the sky? That’s next-level marketing. People probably whipped out their phones to scan it, instantly engaging with whatever Bud Light had planned. It’s a clever way to turn a cool visual experience into direct customer interaction. This also got me thinking about how drone shows are replacing traditional fireworks at big events. They’re more flexible, more detailed, and way more creative. Plus, they’re quieter and don’t leave behind the smoke and debris that fireworks do. With how fast technology is moving, I wouldn’t be surprised if drone shows become the go-to for big brand promotions in the future.
I have said it again and again every time I see something with drone art, it is awesome and mind blowing to see what a little programming can do. I do fear that as this technology becomes more and more accessible fireworks are going to be harder and harder to get. While I know that the drones are greener and are in the long run more cost effective there is just something so magical, fantastical and personal about them. Maybe it is because I grew up with them but I definitely see the worth of drone art but in my mind it can never compete with fireworks. As an art medium though the combination of technology and light is so interesting to me and I am really excited to see where it is taken and just how far it will go. It is a subject I am interested in learning more about and potentially experimenting with.
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