www.avinteractive.com: An immersive touring experience based on the world’s most popular video game will open in the UK this spring, with seven themed rooms and interactive gaming.
Minecraft Experience: Villager Rescue debuted in Dallas, Texas in the autumn, with the first stop on its tour being Corner Corner, a new multi-use venue in London.
9 comments:
I find interactive experiences like this so interesting. Minecraft is already a simulation of reality; now, in the real world, we’re creating a simulation of what it’s like to be in Minecraft. Jean Baudrillard would be obsessed with this. It feels like you couldn’t come up with a more obvious example of hyperreality. I think the most interesting thing about these moments where video games are being imitated in the real world is that typically, the intrigue of the experience is coming directly from the inherent disconnect between the game and reality. With this interactive experience, the intrigue is very directly from everything being so blocklike—even the little thing visitors carry around with them is shaped like a cube. Other examples of imitations of video games in real life have emerged from the popular short video format. I once saw a tiktok skit where the actors played NPCs in a particularly glitchy video game, with uncanny idle animations and stilted dialogue, suddenly ragdolling, and clipping through objects.
Fun fact I bought this computer with the intent to play Minecraft on it so I bought a hard drive that I knew would run AutoCAD but that would also run Minecraft so I didn't get this Minecraft experience in the UK. It looks super cool and super funky. I love Minecraft personally and I would love to go to this experience in London or maybe over spring break. I feel like that would be a great time to build my little houses and castles and Minecraft. This experience seems very adjacent to an escape room but Minecraft-themed with a glowing orbital lightbox. very fun for lighting designers, and very cool for Minecraft. Enjoy yours. I hope to participate in this game or event. I think we should all go to London over spring break and all have this experience together. I know the tickets just went on sale yesterday, so this is super new and fresh.
I absolutely love Minecraft so an immersive artistic experience sounds so utterly exciting. I remember playing the beta version of Minecraft before it was even fully released as a little kid with my older siblings, so this game has been a consistent theme throughout most of my childhood. Seeing an exhibit like this is wonderful because I love seeing younger kids find that spark and joy in a game like Minecraft like I did when I was little. This exhibit sounds like a blast and I think anyone that has experience playing the game Minecraft would absolutely love the interactive experience. It's very smart from a marketing perspective to have it released on a similar timeline as the Minecraft movie. Unfortunately I will not be able to be in Europe while the exhibit is running but I hope they have huge success with it and can bring it across the globe, I would be overjoyed if I had the chance to participate!
I love how gaming culture is becoming more mainstream, of course Minecraft is like the most popular game in existence but it’s still incredible that video games are branching out into interactive experiences in the real world. Minecraft is the perfect choice for an experience like this, since it’s an adventure game about creativity and exploration( it seems that this exhibit relies heavily on actions taken in the physical space which also fits with the game). I’m glad that it’s so accessible as well, most major franchises would make their experiences quite costly but I’m glad to see the price matches what you're getting when you visit. With the Minecraft movie coming soon this is the perfect time to release something like this, Minecraft hype is at its peak and I think this interactive experience is a good way to keep the excitement going
As a child, I loved immersive experiences and because of that love that has only grown since then I am heavily considering trying to break into immersive entertainment after graduation. However the more I see immersive experiences moving towards only screens, the more I question that potential career choice I am genuinely not sure how I feel about the world shifting more and more screen based. As someone who is kinesthetic I hate screens, if I can do something on paper over a screen I jump at the opportunity. There is something to be said for being able to feel it in your hands and feel the friction of the pen against the paper. That being said, I have the same feelings about that in entertainment. As a child a lot of the magic was getting to see and touch and interact with something tangible vs an image on a screen. While I have enjoyed playing my fair share of video games I often get screen fatigued in a way that just does not happen when you are in a room with real things. I am sad that people have the talent to make something real and completely immersive but resort to screens which yes technically communicates the same information but there is nothing special about a computer screen. Imagine if as a child you could actually walk through the world of minecraft and run through the woods with square trees and enter a villagers house etc. I do not think that screens should not be included because I do see their purpose but I think that there is a happy combination between the physical and the screens and I hope that that relationship will continue being explored and not just rely on screens because it is more reusable and cheaper.
This reminds me of going to a museum as a kid and enjoying all of the interactive and immersive experiences. I wonder what explains humans fascination with interactive/immersive experiences? Is the game Minecraft itself not immersive and interactive enough? What defines immersive and interactive, or is it just a marketing thing? How many of our senses need to be engaged for something to be counted as interactive? These are all questions that I think people creating immersive experiences should take into account. I believe the answer to these questions can be not necessarily the adding of more sensory experiences relating to the exhibit, but the reduction of sensory experiences which are typical for our world and our everyday lives. For example, playing Minecraft in a computer, you can still get up and immediately be in our own world. In this immersive experience, you are truly "immersed" in the world, and there are no sensory experiences other than the Minecraft one present.
Are we getting to the point where technology is starting to bring us together rather than isolating us? Video games and other digital entertainment have been around for decades at this point. Most people have started a world in minecraft, maybe played once or were transfixed with the world for months. Maybe you’ve played with friends in person but for the most part it's safe to say you played in a room by yourself. This new interactive experience brings you and your friends into the world of the game as you explore a series of rooms to save a village. Are we in a new era of technology that comes out of the rectangular planes of our devices and into an augmented reality. While enhanced by technology, based in the real world. Will this bring people together in play or only until its affordable for everyone to have their own reality?
This looks like a really fun immersive experience to go to! The one thing I’m confused about is how this translates into Minecraft. Yes, the graphics are similar, but I feel like in this experience, they’ve missed out on the core reason everyone loves Minecraft, which is the creativity and expression you’re able to put in. There seems to be one objective and that’s also, which I find boring. If I were to create a Minecraft experience, I’d make it so there’s blocks that people can build with that translates on the screens in front of them. For me, there was a lack of excitement when I opened and read this article. I enjoy that the rise of immersive technologies is bringing people physically together to do fun activities, but it feels more like one of those puzzle experiences rather than a place to explore.
The orb of interaction looks more like a cube of interaction to me. Regardless, this is a really cool concept I had not heard about before, and I honestly really wish that I could participate in the epic Minecraft Experience. The recent trend in “immersive experience” concepts has created some really cool stuff and some really questionable stuff, but this really looks like one of the good ones. I think it’s really neat to be able to bring a popular thing like Minecraft into the real world, and that this makes a really good way for friends and family to bond together and complete an activity together about a video game that is also a really good game to play together with friends and family. I really wished this article went a bit more in depth about the technology behind this and exactly what the “orb of experience” is and what it does.
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