Magic mirrors turn Tesco shoppers in to Wicked witches

www.avinteractive.com: Grocery chain Tesco has rolled out an interactive marketing campaign that enables shoppers to become one of the two main characters from the new Wicked movie. The Witch Flavour Are You? campaign – which is promoting drinks brand Robinsons’ new glittery squash – features an augmented reality (AR) ‘magic mirror’ that can transform people into Elphaba or Glinda in real time.