CMU School of Drama


Friday, December 06, 2024

Design View With… TAIT’s Jim Shumway

Design Week: I’m excited by the notion of more organic engineering, thinking about how we might be able to create way more interesting magic tricks out of things that are lighter, thinner, more invisible. Just constantly pushing what people believe is possible. On the rock and roll side of our building, we’re extraordinary at re-using the same ingredients to make a different meal. I’m excited to discover there are flavours we don’t know about yet thanks to organic engineering advancements.

2 comments:

FallFails said...

I think that the future of live events is going to be really cool. I think that TAIT is a well-suited company for the environment that it inhabits, able to adapt to each job and challenge in the future. Another part of this is TAIT’s versatility in the sort of jobs it takes. I think that Shumway’s excitement for AI is well placed, but it is also a good idea to be cautious and stay aware of the types of things AI is used for. I hope that I get to work in a company like TAIT which is made up of many people who have so much passion for what they do. Their enthusiasm and love for their craft is evident in every TAIT employee that I have interacted with. To be honest, TAIT is my dream job and I would love any opportunity to work with them in general, but I don’t know how TAIT will look once the industry has changed so much, incorporating AI and AR among other new technologies.

Carolyn Burback said...

I think augmented reality is scary despite Jik in the interview says to not be scared of these emerging technologies. I think using augmented reality to increase your experience at a concert or theme park by manipulating your data of interests is near—but I feel like it also takes away some of the magic when he talks about it being able to facilitate stage tricks even better. I think some of the allure and magic of live entertainment is seeing those stage tricks and big moments live with your own eyes and wondering how it was physically possible; augmented reality goggles will lead to a less impressed train of thought that another screen between you and reality did the cool thing you just saw. I’m also not against AI but I don’t like it because for my purposes where I would hypothetically use it for design (I refuse to do that) I feel like it’s plagiarism because AI’s data base is rooted in the internet and taking information l, art styles, composition, design from artists who have not consented to it/worked hard to come up with those artistic breakthroughs themselves.