The Verge: PeoplePeople can’t be left alone in a pop-up. Sure, most of the tens of thousands of attendees will get through the 14 rooms of photogenic eye candy just fine. But there are exceptions: the ones that’ll write nasty things on your walls, tangle their hair up in your confetti, or chip your acrylic pegs that form a life-size Lite-Brite to create, essentially, pretty daggers. The Color Factory team has seen what humans will do to a place.
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2 comments:
Interesting. A pop up interactive art museum. I’ve noticed more and more that pop-ups are becoming the latest trend. This is especially true with bars. There is a group here in Pittsburgh that creates a new themed bar every so often, a pop up if you will. It is the same physical address, but the decor changes and the theme changes. It seems to be the thing that currently attracts audiences. Create a one of a kind and short lasting thing and people flock to it. I like the idea of interacting with the art and having visitors post images on instagram. I think that is a unique twist to the current museum concept. I’m used to going to museums where you have to stand back and admire, you can’t touch and interact. Perhaps this concept will come to Pittsburgh at some point though i doubt the science center would ever have a play with the mummy day anytime soon.
I have heard so much about all these pop-ups and interactive exhibits, though I’ve never actually been to one. Being from Los Angeles, many of them have popped up very close to me, I’ve just never had the time nor taken the initiative to go to one of them. That being said, I know people who have both been to and even worked at these locations. Because of this, I already knew a little bit about the inner workings of these places, but this article was very eye-opening as to just how much there is to one of these places. Firstly, the sheer cost—the fact that construction costs for the Color Factory are into the seven digits? In a leased space? Absolutely outrageous to me. That being said, if they are profiting $35,000 every day, which is also outrageous, that number seems more reasonable. I understand why they are closed one day out of each week for cleaning, but the fact that around every three months they completely facelift entire rooms is astounding. The fact that in just three short months, the sheer volume of people who go through the exhibit wear and damage it enough to require this drastic action is insane. The pop-up/interactive exhibit market seems to booming right now, and also seems unnecessarily competitive amongst all the different companies.
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