Tuesday, April 16, 2019
10 Quick Tips: How to Design Good Business Cards (With Guidelines for 2019)
business.tutsplus.com: Small businesses are often discouraged from designing their own business cards, but when you’re just starting out and have limited cash that needs to be allocated strategically, you may have no other choice than to design your own business card.
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All of these basic tips seem great for someone who is trying to design their first business card. When I designed my first business card, I did not take a lot of these tips into account. My first card has a complicated background which made it hard to read the words on it. It had very boring and normal fonts, it was not very simple in any sense of the word, and they were a little generic. That being said, they were completely consistent with other branding materials I had like my website and postcards, they were printed nicely, you could easily tell what type of company I was running at first glance, and they were a normal size. When I designed my new set of cards, I thought about all these tips. My new card is simple and sleek, yet interesting to the eye, easy to read, printed nicely, and because I used my logo as the main focus on the card, it is consistent with all my other marketing materials. I think these tips are very important when designing your business cards and they are things I will think about in the future.
Business cards are intimidating to create because it's supposed to be your first and your lasting impression bundled up into a tiny two inch by three inch paper rectangle. Thinking about cards I've seen, the ones that have a gimmick, mind you one that isn't so much silly as surprising or meaningfully entertaining, tend to be the best I've seen. For example, an architectural woodworker printed his business cards on a paper thin sheet of wood. I think one big thing that people fall into is making their card look good without making it mean anything for them as a brand and a business. I don't think cluttered cards are as big an issue as people think they are. Minimalism is in now so more people are putting only the essentials into their designs. With the rise of social media as business platforms, however, that may start to prove a problem once again.
Im reading this not just because I want to design business cards, actually I don’t have designing business cards on my mind at all. I’m reading this for advice on other signatured things. Like for my label on the crit board. I’ve noticed that a lot of the thing we do in this program, we develop a signature in some way, like a way we write a title block on a drafting, how we present our name. I definitely have yet to develop a consistent signature when it comes to the things I mentioned above and more. I’ve definitely not established a brand. But with things that require some sort of signature that are already demanded in my life right now, like a resume and how I format it, I should definitely start to think about ways I can label myself. When it comes to things like that I struggle most often because of not knowing when to reduce. I obviously, like the article states, can't tell my whole life story, so I have to limit myself. This usually brings me a lot of anxiety, so I instead avoid it or not think about it at all. The next time I do something that requires some sort of signature formatting, I will block out more time for myself to do that, like for crit that is coming soon.
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