gizmodo.com: If there is one thing no one needs, it’s additional spaces for brands to overwhelm humanity with even more advertising. But thanks to capitalism, the sky is evidently the limit.
One startup claims it will offer brands the chance to pollute our night skies with a system of teeny, reflective satellites used to replicate the logos and messages of paying clients.
3 comments:
5 years ago, I would have said that this would never be allowed, but with our current administration, I wouldn't be surprised if this was allowed. I think that brands won't integrate into this anytime soon though, only because they probably cost a lot of money to implement and don't really provide a lot of payoff or staying power. I'm more concerned specifically about the light pollution this could cause. With big cities causing so much light pollution as it is, I don't know why a company would be allowed to put something in the sky that only exists to promote a brand. We really need to provide more strict regulations when it comes to the use of the sky, that can stop it from being used for frivolous things like this. Otherwise, pepsi will not be the only company to be projecting their logos into the night sky, and eventually we will not seen any stars at all.
I’m genuinely appalled at the idea of putting advertisements in the night sky. In the sky in general. Leave the sky alone, the sky is beautiful, we’ve already fucked up the ground, let’s at least fix that first before we start polluting the only open space we have left, huh? This honestly feels like some Black Mirror, not-so-distant future dystopian bullshit and I’m really not here for it. On the bright side, I’m glad they’re holding off for now I guess, but the fact that this is a serious conversation to begin with is really unsettling and genuinely worries me about the future of advertising and how far they are willing to go to sell a product. Personally, I would boycott any company that was willing to advertise in this format, but I doubt the average consumer would do the same. I have hope that this is an endeavor that could be reversed through what I am sure will be extensive and heated protest should this (when this) moves into actual stages of development.
Playing devil’s advocate for a moment however, I do see how this could be useful for emergency broadcast situations (I guess?) But like, clouds are a thing, and that seems like a lot of money to spend on a thing that would be used very rarely and could be rendered entirely useless by some water vapor.
My very first thought in reading the headline of this article was, "What the hell is a space billboard?" Whatever it was, it sounded interesting. Now, it seems as though I am going to disagree with many of my classmates when I say that I don't think this is a terrible idea. Large companies are always trying to find new and unique ways to advertise their products in order to get you to buy more of their stuff. This concept of space billboards is just another company trying to capitalize on this concept. StartRocket has created a completely new and unique was of advertising that you know huge companies, like Pepsi, will be all over. When it comes to issues with the actual concept, I don't have any major ones. To start, some people point to the idea of needlessly sending junk into space, but it is not like space junk doesn't exist now. And that being said, space junk deals with itself as it eventually gets close enough to earth that it burns itself away.
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