A Simple Guide to Data Analytics for Nonprofits

AMT Lab @ CMU: In an effort to improve mission-based programmatic success and retain a loyal audience base, arts organizations are utilizing tools that have become available as a result of the 21st century technology boom. In particular, many organization leaders have made the switch from verbal communications with patrons and donors to technological software that efficiently pulls information from the aforementioned groups. The practice of data analytics has been a widely recognized tool for understanding organizational efficacy and sustainability over the last ten years.