Pollstar: A night at the symphony usually means silencing cellphones and mobile devices before the music starts.
But as part of an effort to draw in a younger audience, the Boston Symphony Orchestra is loaning select patrons iPads loaded with content specific to each performance.
1 comment:
The thought that handing out iPads will draw a younger audience is an inherently antiquated one. Most people, at this stage in the technology cycle, have their own iPads, on which they could watch thousands of hours of symphonies, all without leaving the comfort of their own beds. I can also see how, as mentioned in the article, people in the symphony might be opposed to having screens on in the hall, as they are lights that will distract the audience from the music, which, at the end of the day, is why the vast majority of the audience is there. On the one hand, only offering them to only people in the 100 people sitting underneath the balcony is a solution, but one that means you have one massive reflected pool of light in the back of the theatre. While the other audience members might not notice the faint glow behind them, the symphony facing outwards will notice it for sure. The fact that all the ipads contain are playbills and podcasts mean that the audience could literally go to the show, use an iPad, and never notice that they wasted their money on tickets to sit in an ornate seat on an ipad. I'd prefer to stay in bed.
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