CMU School of Drama


Thursday, October 15, 2015

SAG-AFTRA Taking on Ad Agency Droga5 Over Non-Union Work

Variety: SAG-AFTRA has launched a campaign against its members performing non-union work in commercials for high-profile digital advertising agency Droga5.

“Droga5 is an award-winning digital agency that executes high-profile projects for major advertisers, work that would typically otherwise be done through signatory agencies under the SAG-AFTRA Commercials Contract,” the union said Monday in a notice to its 160,000 members. “We are concerned that Droga5 has done at least some of this work by using union performers on a non-union basis and will be monitoring carefully against that possibility.”

Droga5 did not immediately respond to a request for comment.

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