The send-off concert for the national team England Rugby showcased the world’s largest projection mapping to date. Official anthem singer, mezzo soprano Laura Wright, performed “Jerusalem” from atop The O2 as perpetual rose animations were projected onto the immense canvas of the roof below her.
2 comments:
Its interesting to see how d3 appears to be becoming the real industry leader in large scale advanced projection mapping. In a similar way to how certain lighting consoles, the grand MA and PRGs 676 line has become the premier high end moving light consoles, and there are certain parallels in the sound world, the media world is developing it sown hierarchies and levels of production value. For a long time it felt like the media world was the wild west of entertainment technology. The only people who could really get cool things done were those with a specialized and individual knowledge of the new and advanced technology. It is good to see that the industry is developing widely recognized opinions about standard pieces of technology to use for certain applications. Hopefully this will mean that high production value media will become more commonplace as it becomes more accessible to less advanced users.
Large-scale projection mapping has been gaining popularity in public spaces recently and think that is awesome. Projection mapping has so many possibilities that include theatre, art, and in instances like the O2 arena, rallying support. In the situation of the O2 arena, I love the wide spread that utilizes the architecture of the building. One question I had about this use of projection mapping was the audience that it was reaching. It said in the article that the projection could be seen from the River Thames considering the visible majority of the projection is on the roof of the building. I'm also amazed by d3 and the technology they used to create this stunning use of projection. I hope that one day projection displays like this will be able to convert beautiful images and information in urban areas. There are so many opportunities for projection and I hope that we get to see them soon.
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