Saturday, April 05, 2014
Concept designers at Lego
Dezeenjobs architecture and design recruitmentDezeenjobs architecture and design recruitment: As concept designer your key responsibility will be to gather, analyse and translate insights into fun and inspiring play experiences that foster creative play for girls. You will be working with the whole design process ranging from ideation of concepts – over prototyping and ensuring handover to the next development phase.
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This seams like an ideal job for a theatrical designer. Once again, it just goes to show how diverse of an education we attain. The skills we learn can be applied to any field and definitely helps when applying to graduate school for another major is so desired. It would be an awesome job if I was out of college and had five years of experience and would be interesting just to apply to it.
I know that some people take issue with LEGOs approach to appealing to girls by trying to create girly-er LEGO products. Why can't girls just play with normal LEGOs? They do. So if LEGO wants to have a line that is more similar to dolls and less focused on building, that's okay. Maybe they should call it their "girl universe" but thats whatever, any kid could play with any LEGOs.
That said, this sounds like a cool job and I think that someone from a theatrical design background could definitely be well suited. This would be a fun opportunity to get to work on both developing characters as well as world for these characters. It definitely has different has different perimeters from theatre, but it still seems like it would be a good match.
This job sounds so cool! It's another one of those jobs that I never realized existed, but of course it must. I'm not sure how I feel about it being specifically for "girl" legos. When I was little, I just played with normal legos- I didn't need special marketing or shades of pink. I guess it makes sense to have advertising directed at girls as well as guys, but I hope this doesn't mean that they're making lego sets specifically for girls. One of the best things about legos are they're so versatile- you can make anything with them. They don't need to be gendered- there's no reason a pink lego set would be any more fun than a normal one.
Product design has always been an intriguing field for me. The difference between an industrial designer and a scenic designer is that a scenic designer doesn’t necessarily need to know how the product will be built or how it must function, where an industrial designer (such as a Lego product designer) does.
An exercise in Lego design might be a great way to learn about how to execute ones own designs, which isn’t necessarily a bad thing for a theatre designer to have an idea about.
Being a Lego designer would kind of be like being a Technical Director on a small scale. There is a already existing object and you have to figure out how to translate that into Legos. I don't quite understand the need for a specifically girl Lego team. You would think that Legos are fairly unisex but maybe not enough girls are buying them so they want to expand their market. Either way this would be an awesome job.
I hope that these new designers stay away from purple and pink when they create their new line. I also hope they avoid kitchens, laundry, and taking care of children if they create specific situations for play. Although I don't see anything wrong with creating a different line for girls, I do think it should be fairly similar to the original line, definitely nothing like Lego's current appeal to girls.
This sounds like a dream come true for a kid who played with legos. I also agree with sam that this sounds like a great opportunity for a theatrical designer. For a company that is basically creating little sets, I think a scenic designer is really what they are looking for, especially if that designer really understands the lego brand and how they go together. Because a scenic designer is so well versed in exploring different worlds, I think they would be especially well suited to handle this idea, where lego is trying to directly expand into a rather new demographic.
This seems like a really cool job, and it's great that lego is trying to produce a line that intends to capture the interest of girls. I know legos aren't a male/female thing, but they definitely do have a target audience in young boys, and it would be great if they could expand that (hopefully without a lot of pink bricks). This job is another example of just how versatile a theatre design degree is, and a theatrical designer could be a perfect candidate for this.
Also, I totally agree with Michael's comment, and I feel that instead of doing all of those things they should create a make your own lego sandwich kit.
Coming from a kid who played with legos religiously as a kid, and I mean I had buckets upon buckets of Legos, this sounds like the coolest job ever. I still find myself walking into the Lego store whenever I come across one and just stare longingly at the sadly overpriced Legos. I had everything from Star Wars Legos to Harry Potter Legos (shocker, I know). I think that being a conceptual designer with Lego would be a great thing to do, especially with an education back as a theatrical designer. The cogs all move in the same way, you're just on a smaller scale.
I think this is a dream job. This incorporates so many things its hard to know where to begin. I don't think its theatrical as much as i believe this job would utilize skills we use in theatrical design. We are both trying to appeal to an audience. In our own way we are trying to say something. I don't agree with making "girl" LEGO brand product as much as i believe in making a product line that focuses on different thing that yes would appeal to girls but also boys. You never want to make a product that excludes one group entirely. A lot of companies make this mistake by just making things pink. THAT IS NOT THE ANSWER. Girls similar to boys like seeing things they build work and have people praise their idea. The key to making LEGO products interesting to girls is to make LEGO products that interesting to kids.
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