Variety: It’s become a formula for Broadway success: Pick a well-known play, cast a star, limit the run to drive up demand and watch box office take off.
But as Broadway’s current crop of plays now achieve profitability (or fail to), the lineup of recent hits vs. misses serves as a stark reminder that star casting isn’t the only variable in the math of a nonmusical success.
1 comment:
This article brings up many good aspects about the success of a Broadway show. Even thought this article highlights many things that people thought a show should have to be a success and how it does not always work, I think we are forgetting something. Current Broadway audiences often forget that what they are watching is art. Sure, a star or celebrity might help rake in non-theatre goers, that does not aid the problem at hand. There is no "equation" that will guarantee success. The article analyzes the situations of many different types of shows, proving the point of no show having the right formula. Producers should realize that stars can be good and so can a familiar title, but what really reflects well with audiences, is just a good show that they want to talk about.
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