Technology in the Arts: What can Highlight offer your arts organization? I see it as an effective networking tool for marketers, fundraisers and developers. It makes “networking” with your clients, potential donors, prospective sponsors and competitors all the more simple. At the very minimum, being notified of a fellow Highlight user’s presence can remind you “Oh, I meant to call them last week.” Or, it can be used a tad more aggressively. What’s that? The manager of the local grocery store just walked into the cardio room at your gym? It looks like your weights-only day just became a cardio day too. You just got a notification, who could it be? Why, it’s Lucas, a long-ago college pal, now a partner in his law firm. He’s just two blocks away? Run, run fast.
Friday, April 06, 2012
Can “Highlight,” a Location-Based Application, Serve the Arts?
Technology in the Arts: What can Highlight offer your arts organization? I see it as an effective networking tool for marketers, fundraisers and developers. It makes “networking” with your clients, potential donors, prospective sponsors and competitors all the more simple. At the very minimum, being notified of a fellow Highlight user’s presence can remind you “Oh, I meant to call them last week.” Or, it can be used a tad more aggressively. What’s that? The manager of the local grocery store just walked into the cardio room at your gym? It looks like your weights-only day just became a cardio day too. You just got a notification, who could it be? Why, it’s Lucas, a long-ago college pal, now a partner in his law firm. He’s just two blocks away? Run, run fast.
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Privacy concerns aside (which there are plenty of with this particular app, as with many new technologies nowadays), this does seem kinda cool. It's somewhat similar to the Find My Friends app that Apple launched with iOS 5 (their most recent iPhone operating system), but takes it to a different leve, allowing interaction to a new level, and beginning to bring the idea of a social network out of just simply being something you look at on a screen, but something you are interacting more with on a daily basis. As for it's suggested use as a business tool, I think allowing you to make connections with new folks in the industry might be helpful, but I think (as other articles on this blog have pointed out) the business card is far from being replaced, and it feels like you'd be spamming people with your business info based on the description of the app in this article, which might be slightly more annoying than just handing out your typical business card. Either way, novel idea, just business implementation is a little ways off. We'll have to see where people take it.
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