Variety: Few are aware of the existence of production designers and, if they are, they often have trouble distinguishing them from art directors and set decorators, the latter of whom share the art direction Oscar with the production designer. "Production designer is the title of the leader (of the art department), but art direction is what we do," says second-generation ADG member Norm Newberry.
Wednesday, February 08, 2012
Pros seek clear calling
Variety: Few are aware of the existence of production designers and, if they are, they often have trouble distinguishing them from art directors and set decorators, the latter of whom share the art direction Oscar with the production designer. "Production designer is the title of the leader (of the art department), but art direction is what we do," says second-generation ADG member Norm Newberry.
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I guess that I really did think that an art director and a production designer were the same thing, but evidently they are not. Creating looks or atmospheres for a piece is really hard, the feeling of a set is very different the story or what is actually going on stage, although all three are intriguingly connected and work in a symbiotic way. Production designing sounds excellent it is like being a set designer but since it is film and television you are literally creating the world, unlike in theater where as the designer you are using everything you can to symbolically create the world because the audience is always going to know they are in a theater watching people on a stage. You are lost less in the production value, and as a designer you have less to work with.
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