NYTimes.com: “The Phantom of the Opera” will make show business history on Saturday with the 10,000th Broadway performance of an $8 million production that became an $845 million hit. But it is also something much more. It is the musical that has come to define modern Broadway by proving the purchasing power of women and tourists, the durability of repeat business and the lure of spectacle: ingredients for success embraced by producers of “The Lion King,” “Wicked,” “Mamma Mia!” and other smashes.
Saturday, February 11, 2012
‘Phantom of the Opera’ Reaches 10,000th Broadway Performance
NYTimes.com: “The Phantom of the Opera” will make show business history on Saturday with the 10,000th Broadway performance of an $8 million production that became an $845 million hit. But it is also something much more. It is the musical that has come to define modern Broadway by proving the purchasing power of women and tourists, the durability of repeat business and the lure of spectacle: ingredients for success embraced by producers of “The Lion King,” “Wicked,” “Mamma Mia!” and other smashes.
Subscribe to:
Post Comments (Atom)
3 comments:
Its hysterical but true what this article says.. Phantom has been doing great for so many years because it caters to its audience, women and tourists! As blatant as pointing such a thing out- its good that the team has realized this, and in advertising focuses, on repeat audience goers to keep people coming back, with friends, family, or even just themselves, so the show itself can run on just as long as it has, if not longer. By stirring a reputation of great theater each and every year, Phantom has the opportunity to invite interested generations of new and fresh people to the show, as Phantom progresses as the run continues. I hope all the best for this show past its 10,000th Broadway performance, and that other up and coming production can learn from Phantoms lead, and receive just as much viewing luck in their theatrical endeavors.
I totally agree with the previous comment, that Phantom caters to women and tourists. But thats the fascinating part of the article. I think that the ideas behind the marketing of the piece need to be used by all the large Broadway theaters. I like the fact thast the tickets are made available for such a cheap price, and this is one way of getting people to come and see theater.By following the model presented by Phantom, other shows might possbily share the same success. Because sadly, the success of theater is sadly not based upon the quality of of art, but by the price of tickets.
What is nice about this particular article is the way that it is written in a straight forward way. It states that this show did as well as it did because of the way it was marketed and overcoming the little hiccups in the beginning of the run. I am guilty of only seeing the movie version of this show, but I'm sure that it was an amazing show. To be honest, it feels like a tourist trap and I haven't felt motivated to check it out for that reason. But the essence that I'm getting from this article is that it was a true group effort to make the play work and run up to today. On top of that, it has made so much money and still attracts new fans.
Post a Comment