Monday, March 08, 2010
The Truth About Attracting Younger Audiences
Arts Marketing: "In the past few weeks, I have served on a couple of panels and delivered a few speeches about attracting younger audiences. In doing so I found that many people harbor some misconceptions about attracting younger audiences. I understand that younger audiences are a sexy topic to funders and board members, but there are a few things we all need to think about before launching our assault on the Gen X'ers and Millenials."
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2 comments:
Even though it seems pretty basic, I never really thought of the fact that attracting audiences needs to be inherent within the statement or purpose of the institution instead of just for certain occasions because then you'd basically be doing a fund-raiser and not being self-sustained throughout. Also, the thing about the ushers may seem small but, I think about my initial perceptions when entering a place and the first person I meet in a new place certainly does a lot for my overall perception of it.
I agree a lot with this article. Especially with money. Though it is true that young people don't like spending money, if we want to go somewhere, we will find a way to scrounge up the cash to get there. At the same time, offering student tickets in the range of $25-$40 dollars adds a major incentive I would say.
But more importantly, if shows want to draw from a larger population, they have to adjust their product and content to meet the needs of their demographic. I know very few friends out of purnell who like show-tunes, dance, or theater. As the next generation of theater artists, it is our responsibility to conceive new ideas to bring in a new generation of theatergoers. Interactive theater, and media integration are a start, but the envelope must be pushed further.
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