CMU School of Drama


Friday, July 18, 2014

The Problem with Booth Babes: How ‘Casual Sexism’ Hurts the AV Industry

www.avnetwork.com: Those of you who follow me on Twitter might have seen a hashtag I use frequently: #AVHallOfShame. It's one I use for the cringe-worthy AV moments: sloppy wiring; soundbars in places from which sound can't possibly carry to viewers; badly-sized or badly-placed displays; etc. This week I tagged Purelink's booth at Infocomm with the #AVHallOfShame hashtag. What was my issue this time? Take a look at the image to the right, from their marketing email.

1 comment:

Unknown said...

Very important article, I'm glad this was written.

The feminist movement has been evolving in a peculiar way. There used to be much more definite goals: the right to own property, the right to vote, equal pay for equal jobs.

But nowadays, the issues we deal with are much more subtle. We have the right to vote, what are we doing with it? How can we get more women into higher positions in their careers? As Suskin calls it, "casual sexism" is still a large part of our culture. As a community, we have to progress beyond the obvious and look into our unconscious attitudes. Ask yourself "How am I reacting to this person? Would that change, if they presented as more masculine or feminine?" Often, we will treat women and men differently, and shrug it off as "That's just the way it is." Feminism is not about putting down men, but challenging the concept of "the way it is" and identifying a way to progress forward.

"The Problem with Booth Babes" brings up an important point about the unconscious attitude of accessorizing of women's sexuality. In our society, sex with a woman is seen as a commodity. It's not uncommon to see a man flanked by scantily clad women to send a message of dominance, and it's not uncommon to receive and understand this message. In these instances, it is again important to take a moment to question yourself. "Why am I perceiving this man as dominant? Why are these women creating this specific atmosphere?"

In the end, it's important to never take anything for granted. There is no such thing as "That's just the way it is", only "That's just the way we've been conditioned to think."

We're all equal human beings. Perhaps if we all come from a place of understanding and individuality, we will begin to treat people like it.