CMU School of Drama


Friday, January 31, 2014

What effect will the Super Bowl have on Broadway?

The Producer's Perspective: If you think The Return of the Polar Vortex is having a cooling effect on the Broadway Box Office, there could be an even bigger storm a brewin’ that’s set to arrive in two weeks.
Of course, I’m talking about the Super Invasion that takes place not just on Sunday, Feb 2nd, but the entire week before! That’s when the Super Bowl comes to town in what is going to be the first Super Bowl to be played outdoors in a cold weather environment.

7 comments:

Carolyn Mazuca said...

I think the author's prediction is a smart one! The Super Bowl is just one day and I'm sure many tourist are going to spend the week end in New York. Not just Sunday. Although I don't think ticket sales will be normal due to other Super Bowl events around town, I think canceling Sunday shows and advertising at popular spots will help.

Keith Kelly said...

The super bowl is most definitely going to effect the amount of people attending broadway this week and there isn't much that they can do about it. People are either going to come or not. The stereotypically football crowd typically doesn't have an interest in broadway and theatre in general. I find it amusing however that these shows are so terrified, but people are going to be there no matter what. Some shows might even get more attendance because people will know that the majority of people are visiting NYC for the football. They need to deal with it and make the most of the situation. Offering tickets at a discount rate would help with sales and get a larger audience, but in reality its only one week that they have to suffer.

Philip Rheinheimer said...

I don't really understand why theaters are freaking out about Super Bowl week. I'm sure they have bad weeks every once in a while and it doesn't kill the show. The author does make a lot of good points about tourists deciding to see shows at the last minute and not buying tickets in advance. But I also wouldn't really expect die hard football fans who are traveling to see the game to want to go see a Broadway show as well. I'm sure the theaters will all survive and things will go back to normal after the Big Game.

AnnaAzizzyRosati said...

It's interesting how theater is, in a sense, integral to everything we encounter. It feels amazing to be a part of an art that is so connected to our world, even if it's something as random an the superbowl. Unfortunately, however, the typical football-watching person is not super appreciative of the arts, and it is possible that the hard work and complicated design processes will be completely overshadowed by the game itself!

Becki Liu said...

I didn't even remember the Super Bowl was today... It would suck for theater because most people will want to watch the game that to go see a show. And Rent is high yadda yadda yadda but I'm pretty sure Broadway shows can handle one night with a small audience. I don't even know who is playing in the Super Bowl! I don know that it's in NJ. I don't understand why they are having a Super Bowl event in Times Square anyway. Are the Jets or the Giants in the Super Bowl this year?!?!? I just looked it up, no they're not... WHY THE HECK ARE WE DOING A SUPER BOWL EVENT IN NYC IF IT'S NOT EVEN OUR OWN TEAM. Forget about theatre! (Not really...) What about traffic?! This isn't even one of Michael Bloomberg's brilliant plans to make his rich friends richer! What the heck is this?! I'm so confused. The theatre industry is worried?! What about the poor residents who live in NYC that have to deal with crap like this?! It's not even for our own team! Why are they even coming out to the East Coast? Why is it in NJ?! NO ONE ACTUALLY LIKES NJ (I'm a New Yorker, we just generally don't like NJ... I apologize if I offend anyone) No wonder they're all staying in NYC! But actually, the Super Bowl should somewhere closer to Seattle and Colorado... Not NJ...

Unknown said...

I agree with Phillip on this. The super bowl is a one day event and I'm sure it wont hurt broadway very much. I'm sure the box office can predict how many people are attending shows based on ticket sales so if they need to they should cancel that days show. No big deal. Life goes on.

Trent Taylor said...

I have never really liked sports, but I am still conflicted in how I feel about this. On the one hand, I like the fact that they are kind of making the super bowl into a show and more interactive, because Ive always found it rather boring, but I also can see why this could be a bad thing. Obviously people are not going to have as much time on superbowl sunday to spend their evening seeing theatre, and having this event right on broadway could effect that, but I cant really imagine people who were like thinking about going to see a show that night and then seeing the superbowl fest and being like "oh that looks way more fun, lets not go to the show"