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Thursday, September 14, 2017
The Music Festival Has Had a Rough Year, and It Was Fans Who Suffered
www.ticketnews.com: The large-scale, multi-day music festival, made a commonplace event by recognizable fests like Coachella, Ultra, and Bonnaroo, is increasing in both popularity and frequency. But with capacity comes responsibility, and certainly more opportunity for error. Between issues of money, safety, and overall expectations, what happens to the fans when festivals come up short?
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Clearly Music Festivals are the latest trend, and for whatever reason (and I’m sure there are a million condescending think-pieces as to why) Millennials (who refuse to buy homes and diamonds) are willing to pay ridiculous prices for tickets. So with any trend comes an onslaught of start-ups looking to create their own festival and carve out a niche. But clearly, this is different than the latest technology or social media trends. Because live event have very real consequences if you don’t know what you’re doing. So some business major who is trying to launch a new social networking start up may not know what they are doing and hire a crappy programmer, but the worst that happens is that the app doesn’t work. If that same person tries to start a music festival and they hire people who don’t know what they are doing, a stage collapses and people get injured. There is a whole industry of people whos job it is to understand live events and make them happen. Let’s hope the Music Festival industry wises up and find them.
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