Tuesday, February 04, 2014
Dolby to introduce new video standard
InAVate: Dolby Laboratories, world famous from pioneering sound quality, has announced it is to move into display technology, with the launch of Dolby Vision. Seen for the first time at CES in Las Vegas, Dolby Vision aims to improve brightness, colour and contrast of Ultra HD displays, rather than prioritise one of those features, as often happens in modern display technology.
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3 comments:
This is pretty cool, and I have no doubt that this technology will become universal in our video and tv worlds, but I do not think that a good story depends on the amount of pixels it is presented in. Yes, audiences normally react more to stories that are more realistic, but I think it is important that we do not place the importance of good technology over the importance of the stories that are being presented through that technology. With that said, I think presenting stories, tv and movies, through a media that is extremely realistic is fantastic, and it can change the way people react to video. What I love about theatre is how real it can sometimes be. While I do not think any video technology can replace that reality, this technology seems to be transforming the video world into something that sure comes close.
Oh ok, I guess I could live with screens that show me prettier images with more color and luminosity. Yeah that sounds fine. I would like to know a little bit more about how that actually works, but I guess I can handle just watching an ad with pretty people telling me about how great it's going to be. I would also like to know more about what changes need to be made to existing cameras, standers, and screens to take advantage of this technology. In particular I would like to know how much it will end up costing the end viewer, be it in more expensive screens, or movie tickets. I'm also wondering how this standard plays with other standards like 3D and web streaming. Ah well I guess I didn't really need to know any of that stuff, because there was a really pretty video that told me I'll be living in the past unless I adopt this sweet new tech.
I think it is interesting how it seems that displays were not concerned with brightness up until now. Was it not regarded as important as the number of pixels? is Dolby even using the highest amount of pixels or have they needed to let go of some in order for these new pixels to be effective? I can definitely see how brightness is an important factor in making things look more magnificent and have no doubt that this technology will catch on in the next few years or so. Also, I think it helps Dolby that Netflix has already signed on.
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