Friday, December 18, 2009
Actor Tim Robbins On New Theater Economics
NPR: "Nearly 30 years ago, actor Tim Robbins started a theater in the Los Angeles area called The Actors Gang. They enjoyed success with their interpretation of classics like Ibsen and Chekhov, and with more contemporary performers like Danny Hoch and Eric Bogosian. But in the midst of the current economic recession, the board of directors suggested they stop productions. Robbins' response was to do just the opposite: he launched a series of performances to raise money and bring new audiences to the theater. The WTF Festival has been a huge success and has taught Robbins much about the developing new business models for live theater."
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If you want to bring in money in a theater and you don't have donors writing checks then you need to sell tickets, you can't do that if you don't put on shows. Just like another article said about the new discount box office opening up for same-day discount sales, this gives a way to sell tickets to people that won't pay the full prices and get at least some cash from them, after all selling 200 tickets at $20 each might bring in only $4000, but that's a lot more than what you get if you sell charge $100 a ticket but only sell 10 of them, leaving the rest of the seats empty.
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