Wednesday, October 28, 2009
What happens when two competitors combine forces.
PRODUCER’S PERSPECTIVE: "There are few industries like ours where our greatest friends can be our fiercest competitors. It makes for some awkward opening night parties."
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2 comments:
I think that the way that these two theatres have combined forces is fantastic. Instead of fighting and competing to get the upper hand on each other, they finally came up with an intelligent solution. I like that if someone wants to buy a subscription to the season they have to experience both venues, giving each space the opportunity to impress the audience
This is one of the best way I have heard of theaters trying to get through these economic times. It is very creative. It also shows, that while we are all fierce competitors, the might dollar aside, we are truly friends and all have the same goal of producing good, moving theater for our audiences. If theaters share a demographic, they they should be teaming up. This can only be a positive endeavor. Another option for them would be to co-produce. That is a much trickier venture and can actually ruin friendships and harden the competition.
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