Thursday, October 08, 2009
Prepare ye the way for the digital season brochure
Technology in the Arts: "The season brochure, that bastion of quadruple-proofed specialty paper that brings in a cache of new subscribers every year, has officially gone digital. And not just a PDF with an embedded link to the box office page. Oh no. With sound clips. And conductor interviews."
Subscribe to:
Post Comments (Atom)
3 comments:
While the paper brochure may be sticking around, the digital season brochure is another great way to reach people. It's cheaper too. Save the trees and some cash. It would be safest to probably do both, but it's a nice cheap alternative to the paper brochure. Also, being interactive is always an attention grabber.
This is a great example of the difference between the way we communicate today versus tomorrow. Most older audiences are less experienced with the internet and may find it difficult to search for specific web pages etc. However many younger people prefer using computers because it a quick, efficient way to look at something and get rid of it if you aren't interested. Personally if I get something in the mail and it looks interesting then I will keep it and search for further information online. Whenever a company has clips of music or interviews on it's website it allows me to make a more definite decision about whether I want to see it. This is going to be a discussion for years because it all depends on who you are looking to as a target audience. It will be interesting to see which way companies will go in the next 5 years or so.
This is definitely the way in which we are moving in the world today. However, with this ever increasing move toward digital formats, we cannot forget the power of holding something in your hand. I am completely for moving away from paper consuming projects and in doing so, saving some cash that can go toward the mounting of the production.
On the other hand, in today's world, there are still (amazingly enough) people who do not use computer technology. Also, because of the mass quantity of electronic information, any information received will be minimized in importance.
Post a Comment