A Simple Argument for Why Museums and Cultural Institutions Should Care about Social Media

Museum 2.0: "I spend a lot of time talking to people about social media--how it can be a model for real-life content venue interactions and how it can connect museums and cultural institutions to users in new ways. But inevitably (and quite appropriately), someone will say, 'all of this is very interesting. But my organization is functioning just fine without it. Is there some reason that I really need to pay attention to social media?'"