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Tuesday, September 02, 2008
Mark Ravenhill on advertising
The Guardian: "You know you've enjoyed a film when you stay to read every name on the closing credits. And I loved Shane Meadows' Somers Town. So I sat smiling through the credits. I wish I hadn't. A final credit states simply: 'Copyright Eurostar'. I had read in advance that the film - which culminates in a blissful cross-channel train journey - was entirely funded by Eurostar. But this credit felt like a slap in the face. It was like going on a perfect date, only to discover that the other guy was there because his tax bill was coming up, and he needed a few receipts to give to his accountant. I felt used, I felt cheap, I felt like a business expense."
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