Wednesday, February 10, 2010
Shouting it from the grassroots rooftops: Wolf Trap Opera and the digital season launch
Technology in the Arts: "For arts organizations, February brings with it the final throes of determining next year’s season. Some have renewals out already; others are still mired in scuffles with artistic, production or finance offices over which productions and dates will make next season the best it can be. Regardless of where you are in the process, if you are in marketing or PR, your thoughts have probably turned to how you will get the word out about the new season. You may have perfected publicizing your season through renewal mailings and paper season brochures, but how do you “shout your season from the rooftops” online?"
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It is rather interesting to see the dissemination of the information for the launch over several blogs, each separate post allowing the bloggers to go into further detail on a single aspect of the season as opposed to a single location providing shorter blurbs about each show. However, when you are presenting information digitally, it would be advantageous to incorporate other forms of media in those blog posts as well - perhaps a video interview with the director or artistic director complimenting the article, or livestreaming a formal announcement "presentation"? The move to announce online is a step in the right direction, but working online allows for a mixing of media that would help to make this announcement into an exciting venture in its own right.
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