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Wednesday, September 20, 2017
Comprehensive Guide to Crowdfunding for Artists and Creatives
mymodernmet.com: As artists and creatives, innovative ideas and projects are some of the most precious currency we possess. But for all the ideas in the world, execution of these visions can often seem daunting. One of the biggest hurdles to overcome is often getting the funding needed to get the project off the ground.
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5 comments:
I think this article has some really great points and very important information for artists and creators. As more and more artists and creators want to go independent, or have to, the option of a self supporting business and of crowdfunding is becoming more and more popular. But in its current stage the information is currently missing and frankly people just don't know what the best option is for them when they are starting their own campaign. And it's not necessarily a simple as black and white each major program has its advantages and disadvantages for different things and different people. But I think at the same time the article and the resources (links) that it describes provide people at least with a basis and ideas for what they should be looking for if they are serious about getting into this kind of business. And its not all that complicated stuff either like knowing what your personal numbers are and timeline things that in theory you know already and are all the same things that if you were pitching to an investor you would have to give but in this case your throwing out to the whole world. And that's the best thing in my opinion that this is the world supporting artists and supporting creative people to do what they love and express the feelings and emotions that they have about the world that they share with the world they live in with their contributors and thats an amazing circle to me of people supporting people and art for the future.
Most artistic endeavors cost a lot, and often we turn to crowd funding to make that happen. All the time I see links to different crowd funding platforms on Facebook for projects, and personal needs. Having been on the funding side of a community theater company in high school, I know how hard it can be to get the funds needed. However, the majority of the money came from individual donors or corporate donors. So while I do really see the value in the crowd funding platforms, their is a lot more available if you connect to donors on a personal level. The ease of crowd funding platforms, is much more enticing than asking for money from people individually, which is never an easy thing to do. Although, some people definitely have a talent for it. I think this article is a good reference for something looking to create a crowd funding platform for a project, is lays out the pros and cons.
I think this article can be helpful for any small creative ideas that need funding, whether that be an artist trying to fund a project or a small organization trying to fund a creative event. I had never thought about the different platforms there now are to fund raise on and what you promise based on which platform you use. The question of what the end results will be is something you should think about when setting up these accounts. It was interesting to learn about a lot of the different websites used. I think the most helpful part of this article is the advice given about how to run a successful campaign. The advice to outline your goals early and do the planning for how much you need and how you will get it early in advance seem to be common knowledge, but they truly are the keys to running a successful campaign.
This article can be regarded as a pretty solid resource for theatres who are about to start exploring this newly evolved funding approach. The author managed to have a clear summary of a variety of crowdfunding websites or platforms with pros and cons for readers to make an informed decision. Theatres are always about several years later than the current time and there have been many conversations that center around adapting to the new internet age without losing sight of the ultimate mission. Like the article said, raising funds has become more democratic and many celebrities have used platforms like GoFundMe imploring the public to donate for causes. Theatres should definitely use these systems to its own advantage. However, as someone who has donated to several crowdfunding campaign related to theatres, the main demographic in the pool of donors are still theatre artists/technicians/managers. It’s like theatre people moving money among themselves. Also theatres especially small non-profit regional ones rely partly on long-term, constant donation. Crowdfunding is on a project-by-project base with a clear funding goal for each one. If a theatre starts funding campaign way to frequently, the general public may start to have passive opinion about the operation of this theatre.
This is a really interesting idea because there are so many times I’ve heard people had the idea of a project they wanted to do that could enhance their environment or community, but not be able to because of the cost. It also goes the other way in that there are many people who would like to support young artists, but are not sure how to go about that. Gathering funding from the entire world instead of going from benefactor to benefactor and reaching a place in which you have been denied so many times that your concept feels worthless is a really cool way to go about trying to bring exponentially more art into this world. This process would enable smaller artists to gain money in a scale that might be smaller, but as accessible as benefactors are to bigger artists.
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