More on who sees new shows: the crowded fishing hole.

Shubert Ticketing Blog: There is more to be learned about the people who see new shows -- the audience every producer needs to launch and make it through the first season if their show plans an open ended run. In the last blog post on those Telecharge customers who saw a new show in the 2014-15 season, the data showed that 75% of customers saw one new show and 25% saw more than one, but that 25% were very important as their activity represented 54% of Telecharge sales.