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CONTEMPORIST: Creative agency Wonderland, have designed an organically shaped wooden wall, displaying the Carlsberg logo, for the bar at the Hall of Carlsberg in Copenhagen.
15 comments:
Katie Pyne
said...
Absolutely incredible. Opponents of the laser cutter say that it's killing a fly with a sledgehammer, and truthfully, it sometimes is. However, the reason that this wall installation is so successful is that it utilizes the look of laser cut wood for achieve its overall design aesthetic. Sure, you could draft each slice of wood to get the flowing nature, then trace the lines onto the actual wood, and then have someone cut it out on a jigsaw, but it wouldn't have the same liquid-y feel. Looking closer, it's hard to distinguish the 'Carlsberg' within all of the flowing lines, but when you step back, the effect is surely mesmerizing. If one of their goals was to "mimic swishing beer" then they definitely achieved it. I can't stop looking at it. One caveat I have is that I hope that this wood is treated so it can stay there for a long time. However, if they still have the file, replacing it shouldn't be too hard...
I love the way multiple pieces of wood can line up to make an awesome composition. I know that whoever comes in to this space will admire the art. I think it was a great idea to make the guests go through the entrance and see it up close first.I think as a guest i would think of it as just a wall treatment. Then as I looked from the other room, only then could I see what it truly was. There is something about dark wood and stone that brings a lot of info and history to alcohol. The cleanness mixed with the burnt edges of the wood really make an awesome addition to the room and the feeling that Carlsberg is trying to pull off. The waves in the wood add additional shape and organic shapes to the form of the wood. I cant tell if they put a finish on it but i really do like the rustic out of shop quality of the wood. It would be cool to experiment with wood stains etc to give it more shadow and shape but i do like that everything is formed by light and the natural color of the wood.
This is truly incredible, signs should make a come back. The precision that is required to achieve that sign is wonderful to admire. To many times, we now just digitally print signs and do not use some 3-D artistry. Wooden signs used to be quite popular, and with technology they should only have gotten better and more intricate, much like this Carlsberg sign. Technology isn’t very easy for me to use, so I can’t imagine how long this took to render. The way the have cut the wood to create such lecture and depth, while still not taking away from being able to read the name of the company (which is arguably the most important part) take a refined eye for design. Using the laser cutter to do this project helps show the range of items you are able to cut though. I used the one at school to cut a thicker veggie-tanned leather, it really saved my hands.
Boy howdy, I would hate to be the one to screw this up. Which is currently why I’m learning to use the cnc router at school. I wonder what their various ideas were as they were told to design a wall that had their logo of Carlsberg, but also let it stand out in a bold way that represented who they were as a whole, without detracting from the image. I honestly think that they did a fantastic job making the woodworking flow with the concept in mind. How they were able to take beer swilling and give that its own style and technique, then successfully implement the name into the design is a job well done, and a beer for the hard work. Which they have plenty of. Looking at some of the pieces of wood, it would be ridiculous to have various thicknesses, but by cutting the wood the way they did and spaced it properly they were able to bring the contours to life. This is a wall I would not get tired of staring at.
I am fairly new to laser cutting. My first experience was last week, and I found that I needed help adjusting the power of the laser to get through the material. The idea that someone can create document and have it be cut out with a laser is very cool. I think it is truly inspiring, especially because laser cutting is something that is primarily 2-d and this designer has made 160 pieces into a 3-d structure. If I had to come into work everyday and see that piece of art on the wall I wouldn’t be upset. I get that people have a problem with the art of laser cutting because it takes the element of hand made out of the art, but when you break it down, it is still your imagination and creativity that is creating the product….there is just a middle “man” that helps move along the project.
The art they created for this company is really pretty amazing. It is a beautiful design that was nicely executed and when assembled looks incredible. That being said, I honestly am not that thrilled to read they used a laser cutter. With the advancement in technology, a laser cutter can be a very useful tool for carpenters and designers. When building a flat for a set, or cutting down different pieces that need to be very persist and exact, the laser cutter seems highly appropriate to use. However, for me in this situation it was not necessary. I feel by using a laser cutter to make each piece of wood, although an incredible work to design and make the plans to send to the laser cutter, I feel it took something very personal out of the project. For an art piece like this is would be so much more impressive to hear that each of those piece was cut by hand and sanded down until it was the exact shape they wanted. By using the machinery to do it, it makes it feel a little less like a beautiful work of art and more of an industrial project. Sometimes it way more effective, although not necessarily cost effective, to use the old fashion tools.
Absolutely beautiful. It's really amazing how man made technology like a laser cutter can create such beautiful organic structures. But at the same time, how soon before people would rather just buy a laser cutter than hire a carpenter? Of course, they needed a carpenter to assemble the sign, but the use of a laser cutter takes out the craftsmanship that I subconsciously associate with woodworking. I think woodworking is a beautiful art, and while a laser cutter can be a wonderful tool and create some amazing forms, I am a little uncomfortable with thoughts of the future of woodworking.
This is so beautiful! When the article mentioned that they had designed it around the look of swishing beer, it all became clear. The color of the wood, even the color of the laser-cut edge, combined with the deeper shadows that the light creates between the pieces create a wonderful warm, rich color that perfectly expresses what they were trying to get across. It is surprisingly easy to read from multiple angles, as was demonstrated by the photos included in the article, and the company’s logo stands out clearly from the rest while still seeming a part of the swirling liquid. I would be interested to see their assembly process, and a closer photo of the wall from straight ahead: how did they manage to disguise the wall completely, unless the wood pieces are so large that they block it off from view absolutely? It doesn’t look as if they are that large, but the entire installation must have been hard to install. Still, absolutely beautiful and a very successful project!
I personally love the look of laser-cut art. The edges are so clean and precise. CNC machines eliminate the vast majority of human error, and the products are always gorgeous. This is the perfect type of project to use a laser cutter for. However, there are many instances where such a tool is unnecessary. Alluding to Katie Pyne's comment, you don't always need to use a sledgehammer to build a set. You actually probably shouldn't be using a sledgehammer to build anything. They aren't that necessary. I doubt you would even have to keep a sledgehammer in the shop. CNC machines, like sledgehammers, are not necessary for every shop. True, these machines are amazingly cool and amazing and I want one for my home. There is a rather large blurred line of when to use these machines. I believe that the example given here is well over that line and this job would not look as nice had it been built differently. A second great example is John Walker's shoe project. In his case, there was no other way to cleanly cut his materials and the use of the laser cutter (and 3D printer) adds a deeper meaning to his peice.
Make wood look like beer? I believe they nailed it. I think this was an incredibly thoughtful way of making such a remarkable piece of artwork, using a material in such as way that it makes the sign come into the space rather than just hanging on the wall of the space. The precision needed to produce something like this is astounding, and I wonder what all the drawings for each individual piece look like and how they got to figuring out how each piece should look. I also think that this is a clever way to make something out of scraps of wood, since most of the pieces look pretty thin I'm sure they were able to cut multiple pieces out of one plank of wood, which makes me wonder if this was created in a way that was actually cheaper than it looks. I think we could certainly replicate something like this at school out of scraps of 4x8. If I had to pass that sign while walking into work everyday, I would definitely not be disappointed.
I love seeing laser cut projects, because they can force creative solutions to an interesting problem. Because the laser cutter only works on two axes, creating 3 dimensional art with it involves a certain amount of ingenuity.
This is a prime example of where that ingenuity pays off, however. I’m sure it was a decent amount of work, but the project itself, once you have the process down, is mostly waiting for the laser to cut all that wood. It creates a beautiful effect, much like other laser cut work I’ve seen that look a lot like a topographical map.
I think I’m going to try and fiddle around with the laser cutter this year, to see if I can make something interesting or useful using this method of creation. While I have only a vague idea of how to start designing the individual components, I’m sure there is some method to the madness.
This is so neat, and pretty well done. I just spent a little time poking around on the Wonderland website and I was really interested in how big and exciting this company's projects are, and all that this company does. Aside from designing and fabricating interesting projects like this, they do a lot of identity creation for companies like coca-cola and absolut when they open up new locations for just their brand. They have also started their own magazine that talks about challenging art topics and what the future of art is as the world stands right now in a very Vice-ish form. I'm really interested in companies that have the resources to do things like this and how they work as a team, I'd love to hear how they operate their office, and if they're a small or large team of people.
I think this is fabulous. It utilizes such a rigid and unforgiving material-- wood-- and adapts the quality of water. The sign looks so utterly fluid and beautiful and I love how the designers from Wonderland decided to illustrate and capture the essence of swishing beer. The sign they did for Carlsburg also reminds me a whole lot of topographic map projections. I used to tutor in Earth Science back in high school and I would always have to help my students during the topographic map projection profiles and it looks almost exactly like the sign that was created. I also believe the usage of laser cutting is wonderful. I know there are many people out there who bag on laser cutting and consider it a shortcut (ie. handcutting is harder therefore it's more respectable) but I really don't think it is. Understanding vectors and using a program like VectorWorks or Illustrator is a task within itself and to be able to use that to your advantage is certainly a smart thing to do. Without advanced technological programs like such, it would be much more difficult to scale out the 3D look and dimensions of a project like this one.
Laser cutting seems to be taking over the world. It didn't occur to me until recently that laser cutting has many more uses than just scale model making. Though it creates a beautiful finished product, I cannot help to but awknowledge that there are short cuts used when using a laser cutter. I understand that it takes competancy and skill to draft and create on a computer program, however, it takes the handmade craftsman ship out of so many projects. Sometimes it is just more impressive when someone says "I cut it all out myself." Nevertheless, the use of a laser cutter here, in my opinion, is very effective. In this piece, the Carlsburg logo is effectively produced, and beautifully put together. Here, I do believe that the labor cutter did allow some people short cuts, because these pieces could have been cut by hand, but the laser actually adds detail. The burn of where the laser did the cutting creates a darker line on the edges of the pieces defining the line of each piece. The idea of flowing beer is also communicated very well here. Overall, the piece is visually interesting and successfully done. I just wonder what it would've looked like if it were all cut by hand...
Wow, this is a really awesome installation. It is always amazing to me when laser cut work can come out looking so organic and free-forming. At least whenever I use the laser cutter at school, it is really hard for me to break out of the rectilinear, box mindset. So when I see what designers are able to do in the real world, it totally blows me away. Sometimes I think the laser cutter at school gets a bad rap by some students who think it isn't a "creative" tool or people who use it for projects are "cheating." I think what they fail to understand is that everybody is better at expressing their ideas through different mediums, CNC technology merely being another tool in an artist's toolbox. Going back to this installation, I found two things to be interesting. One, is that the laser cutter they used must have be rather large to accommodate those plywood pieces. I would be very interested to see what kind of laser cutter they used. And two, I found it an interesting decision to laser cut these pieces as opposed to CNC routing. But I understand that the edge burnt aesthetic was probably something they were going for in the initial concept. Very cool project all around!
15 comments:
Absolutely incredible. Opponents of the laser cutter say that it's killing a fly with a sledgehammer, and truthfully, it sometimes is. However, the reason that this wall installation is so successful is that it utilizes the look of laser cut wood for achieve its overall design aesthetic. Sure, you could draft each slice of wood to get the flowing nature, then trace the lines onto the actual wood, and then have someone cut it out on a jigsaw, but it wouldn't have the same liquid-y feel. Looking closer, it's hard to distinguish the 'Carlsberg' within all of the flowing lines, but when you step back, the effect is surely mesmerizing. If one of their goals was to "mimic swishing beer" then they definitely achieved it. I can't stop looking at it. One caveat I have is that I hope that this wood is treated so it can stay there for a long time. However, if they still have the file, replacing it shouldn't be too hard...
I love the way multiple pieces of wood can line up to make an awesome composition. I know that whoever comes in to this space will admire the art. I think it was a great idea to make the guests go through the entrance and see it up close first.I think as a guest i would think of it as just a wall treatment. Then as I looked from the other room, only then could I see what it truly was. There is something about dark wood and stone that brings a lot of info and history to alcohol. The cleanness mixed with the burnt edges of the wood really make an awesome addition to the room and the feeling that Carlsberg is trying to pull off. The waves in the wood add additional shape and organic shapes to the form of the wood. I cant tell if they put a finish on it but i really do like the rustic out of shop quality of the wood. It would be cool to experiment with wood stains etc to give it more shadow and shape but i do like that everything is formed by light and the natural color of the wood.
This is truly incredible, signs should make a come back. The precision that is required to achieve that sign is wonderful to admire. To many times, we now just digitally print signs and do not use some 3-D artistry. Wooden signs used to be quite popular, and with technology they should only have gotten better and more intricate, much like this Carlsberg sign. Technology isn’t very easy for me to use, so I can’t imagine how long this took to render. The way the have cut the wood to create such lecture and depth, while still not taking away from being able to read the name of the company (which is arguably the most important part) take a refined eye for design. Using the laser cutter to do this project helps show the range of items you are able to cut though. I used the one at school to cut a thicker veggie-tanned leather, it really saved my hands.
Boy howdy, I would hate to be the one to screw this up. Which is currently why I’m learning to use the cnc router at school. I wonder what their various ideas were as they were told to design a wall that had their logo of Carlsberg, but also let it stand out in a bold way that represented who they were as a whole, without detracting from the image. I honestly think that they did a fantastic job making the woodworking flow with the concept in mind. How they were able to take beer swilling and give that its own style and technique, then successfully implement the name into the design is a job well done, and a beer for the hard work. Which they have plenty of. Looking at some of the pieces of wood, it would be ridiculous to have various thicknesses, but by cutting the wood the way they did and spaced it properly they were able to bring the contours to life. This is a wall I would not get tired of staring at.
I am fairly new to laser cutting. My first experience was last week, and I found that I needed help adjusting the power of the laser to get through the material. The idea that someone can create document and have it be cut out with a laser is very cool. I think it is truly inspiring, especially because laser cutting is something that is primarily 2-d and this designer has made 160 pieces into a 3-d structure. If I had to come into work everyday and see that piece of art on the wall I wouldn’t be upset. I get that people have a problem with the art of laser cutting because it takes the element of hand made out of the art, but when you break it down, it is still your imagination and creativity that is creating the product….there is just a middle “man” that helps move along the project.
The art they created for this company is really pretty amazing. It is a beautiful design that was nicely executed and when assembled looks incredible. That being said, I honestly am not that thrilled to read they used a laser cutter. With the advancement in technology, a laser cutter can be a very useful tool for carpenters and designers. When building a flat for a set, or cutting down different pieces that need to be very persist and exact, the laser cutter seems highly appropriate to use. However, for me in this situation it was not necessary. I feel by using a laser cutter to make each piece of wood, although an incredible work to design and make the plans to send to the laser cutter, I feel it took something very personal out of the project. For an art piece like this is would be so much more impressive to hear that each of those piece was cut by hand and sanded down until it was the exact shape they wanted. By using the machinery to do it, it makes it feel a little less like a beautiful work of art and more of an industrial project. Sometimes it way more effective, although not necessarily cost effective, to use the old fashion tools.
Absolutely beautiful. It's really amazing how man made technology like a laser cutter can create such beautiful organic structures. But at the same time, how soon before people would rather just buy a laser cutter than hire a carpenter? Of course, they needed a carpenter to assemble the sign, but the use of a laser cutter takes out the craftsmanship that I subconsciously associate with woodworking. I think woodworking is a beautiful art, and while a laser cutter can be a wonderful tool and create some amazing forms, I am a little uncomfortable with thoughts of the future of woodworking.
This is so beautiful! When the article mentioned that they had designed it around the look of swishing beer, it all became clear. The color of the wood, even the color of the laser-cut edge, combined with the deeper shadows that the light creates between the pieces create a wonderful warm, rich color that perfectly expresses what they were trying to get across. It is surprisingly easy to read from multiple angles, as was demonstrated by the photos included in the article, and the company’s logo stands out clearly from the rest while still seeming a part of the swirling liquid. I would be interested to see their assembly process, and a closer photo of the wall from straight ahead: how did they manage to disguise the wall completely, unless the wood pieces are so large that they block it off from view absolutely? It doesn’t look as if they are that large, but the entire installation must have been hard to install. Still, absolutely beautiful and a very successful project!
I personally love the look of laser-cut art. The edges are so clean and precise. CNC machines eliminate the vast majority of human error, and the products are always gorgeous. This is the perfect type of project to use a laser cutter for. However, there are many instances where such a tool is unnecessary. Alluding to Katie Pyne's comment, you don't always need to use a sledgehammer to build a set. You actually probably shouldn't be using a sledgehammer to build anything. They aren't that necessary. I doubt you would even have to keep a sledgehammer in the shop. CNC machines, like sledgehammers, are not necessary for every shop. True, these machines are amazingly cool and amazing and I want one for my home. There is a rather large blurred line of when to use these machines. I believe that the example given here is well over that line and this job would not look as nice had it been built differently. A second great example is John Walker's shoe project. In his case, there was no other way to cleanly cut his materials and the use of the laser cutter (and 3D printer) adds a deeper meaning to his peice.
Make wood look like beer? I believe they nailed it. I think this was an incredibly thoughtful way of making such a remarkable piece of artwork, using a material in such as way that it makes the sign come into the space rather than just hanging on the wall of the space. The precision needed to produce something like this is astounding, and I wonder what all the drawings for each individual piece look like and how they got to figuring out how each piece should look. I also think that this is a clever way to make something out of scraps of wood, since most of the pieces look pretty thin I'm sure they were able to cut multiple pieces out of one plank of wood, which makes me wonder if this was created in a way that was actually cheaper than it looks. I think we could certainly replicate something like this at school out of scraps of 4x8. If I had to pass that sign while walking into work everyday, I would definitely not be disappointed.
I love seeing laser cut projects, because they can force creative solutions to an interesting problem. Because the laser cutter only works on two axes, creating 3 dimensional art with it involves a certain amount of ingenuity.
This is a prime example of where that ingenuity pays off, however. I’m sure it was a decent amount of work, but the project itself, once you have the process down, is mostly waiting for the laser to cut all that wood. It creates a beautiful effect, much like other laser cut work I’ve seen that look a lot like a topographical map.
I think I’m going to try and fiddle around with the laser cutter this year, to see if I can make something interesting or useful using this method of creation. While I have only a vague idea of how to start designing the individual components, I’m sure there is some method to the madness.
This is so neat, and pretty well done. I just spent a little time poking around on the Wonderland website and I was really interested in how big and exciting this company's projects are, and all that this company does. Aside from designing and fabricating interesting projects like this, they do a lot of identity creation for companies like coca-cola and absolut when they open up new locations for just their brand. They have also started their own magazine that talks about challenging art topics and what the future of art is as the world stands right now in a very Vice-ish form. I'm really interested in companies that have the resources to do things like this and how they work as a team, I'd love to hear how they operate their office, and if they're a small or large team of people.
I think this is fabulous. It utilizes such a rigid and unforgiving material-- wood-- and adapts the quality of water. The sign looks so utterly fluid and beautiful and I love how the designers from Wonderland decided to illustrate and capture the essence of swishing beer. The sign they did for Carlsburg also reminds me a whole lot of topographic map projections. I used to tutor in Earth Science back in high school and I would always have to help my students during the topographic map projection profiles and it looks almost exactly like the sign that was created. I also believe the usage of laser cutting is wonderful. I know there are many people out there who bag on laser cutting and consider it a shortcut (ie. handcutting is harder therefore it's more respectable) but I really don't think it is. Understanding vectors and using a program like VectorWorks or Illustrator is a task within itself and to be able to use that to your advantage is certainly a smart thing to do. Without advanced technological programs like such, it would be much more difficult to scale out the 3D look and dimensions of a project like this one.
Laser cutting seems to be taking over the world. It didn't occur to me until recently that laser cutting has many more uses than just scale model making. Though it creates a beautiful finished product, I cannot help to but awknowledge that there are short cuts used when using a laser cutter. I understand that it takes competancy and skill to draft and create on a computer program, however, it takes the handmade craftsman ship out of so many projects. Sometimes it is just more impressive when someone says "I cut it all out myself."
Nevertheless, the use of a laser cutter here, in my opinion, is very effective. In this piece, the Carlsburg logo is effectively produced, and beautifully put together. Here, I do believe that the labor cutter did allow some people short cuts, because these pieces could have been cut by hand, but the laser actually adds detail. The burn of where the laser did the cutting creates a darker line on the edges of the pieces defining the line of each piece. The idea of flowing beer is also communicated very well here. Overall, the piece is visually interesting and successfully done. I just wonder what it would've looked like if it were all cut by hand...
Wow, this is a really awesome installation. It is always amazing to me when laser cut work can come out looking so organic and free-forming. At least whenever I use the laser cutter at school, it is really hard for me to break out of the rectilinear, box mindset. So when I see what designers are able to do in the real world, it totally blows me away. Sometimes I think the laser cutter at school gets a bad rap by some students who think it isn't a "creative" tool or people who use it for projects are "cheating." I think what they fail to understand is that everybody is better at expressing their ideas through different mediums, CNC technology merely being another tool in an artist's toolbox.
Going back to this installation, I found two things to be interesting. One, is that the laser cutter they used must have be rather large to accommodate those plywood pieces. I would be very interested to see what kind of laser cutter they used. And two, I found it an interesting decision to laser cut these pieces as opposed to CNC routing. But I understand that the edge burnt aesthetic was probably something they were going for in the initial concept. Very cool project all around!
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