Valley Wide Signs & Graphics hesitates to say it specializes in any one area; instead the shop does whatever it takes to get a job done—no matter if that calls for a custom sign or for a custom process that’s never been done before.
“I always say the answer is yes, and we just need to figure out how to go and do it,” says Steven Gingras, who has owned the thirteen-year-old shop for the last five years.
2 comments:
People who aren't afraid to say "Yes, we'll figure it out!" are amazing and should be applauded. That takes a lot of guts, both on a personal level and on a business level. When you're taking on projects as big as Valley Wide Signs does, saying yes and then not following through could have disastrous effects for your company. As always, I enjoy reading the processes that designers go through when faced with a challenge, and the 120' long company timeline sign was a very interesting read. We really don't think of signs as art, but they are. There's a special touch that goes into creating something that both catches your eye and conveys information that's easy to read. And that's not even including the actual implementation of the sign! I was thoroughly impressed that they were able to pull of one of their installations just using Excel and math and without using CAD.
This is a pretty interesting approach to this. Especially in Basic Design projects, I often find that I am searching frantically for a material that will do one thing very well- and any other alternatives will not work. They had the same situation, with their search for materials that would evenly diffuse the LED light from the edges. In the end, the acrylic worked very well, but I wonder how expensive it was to get that specialty project and what another alternative would have been. Their solution for their flatbed printer was also very clever, as the end product looked like it was printed on clear acrylic. What kind of printer can print on acrylic, and how does that work? Does it need to be treated first? I found that acrylic doesn’t take ink or paint very well, so I wish the article had expanded on the process a bit more.
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