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Installation: Philips luminous textile with Kvadrat Soft Cells combines LEDs, textiles and dynamic content to drive sales of the new Lexus NX in 44 showrooms across Russia
In the 50’s or 60’s when a lot of sales where door to door or just what you had bought before or your parents bought, who knew in 2014 we would be manipulating the environment of a car show room to try to sale more cars. This truly does not surprise me, sales is probably the most competitive industry in the world. Bring in an edge to make a car seem “cool” is just not surprising. Apple already does in in their stores, everything Apple is a conscious calculated choice to bring the consumer in to convince them they need something apple. As this technology continues to become more accessible plan to see it in more department stores, car dealers, and I would even say every where. Color and light can effect mood and desire so it is just a matter of time before then is much more common place in our everyday life.
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In the 50’s or 60’s when a lot of sales where door to door or just what you had bought before or your parents bought, who knew in 2014 we would be manipulating the environment of a car show room to try to sale more cars. This truly does not surprise me, sales is probably the most competitive industry in the world. Bring in an edge to make a car seem “cool” is just not surprising. Apple already does in in their stores, everything Apple is a conscious calculated choice to bring the consumer in to convince them they need something apple. As this technology continues to become more accessible plan to see it in more department stores, car dealers, and I would even say every where. Color and light can effect mood and desire so it is just a matter of time before then is much more common place in our everyday life.
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