Most people have now seen, somewhere, a novel use of projection mapping, whether it be at a live event or on a shared YouTube clip, but this is just the start, said Matt Barton, director at 7thSense Design. “Projection mapping allows those with a creative mind to paint their ideas onto any surface, however large or small, and whatever the shape, with the great benefit that when they want to change it, they can do so with the click of a mouse rather than getting the paintbrushes out again. Brighter projectors, higher resolutions, and new alignment technologies are extending the possibilities of this medium all the time.”
5 comments:
I think this article makes a fantastic point when it states that there is still so much more that can be done with projection mapping. In Media Stagecraft, we learned about this software and how it has been integrated slowly into theatre, but it's cool to see exactly how it is being used in entertainment as a larger picture. I also like how the article states that it still can be effective to just project onto the side of a building. Take the Bucharest Building or Kanye West's surprise release of his album. Both are very different, but simply are projections on a building but are effective in delivery of content and how powerful they are.
For a few years now projection mapping has been one of those special technical methods that fascinated me the most. I love how these projections went from a tool used for meeting to an extreme entertainment phenomena. Sets are sometimes just projections nowadays. My all time favorite has to be the projection mapping on building that tell a story. On youtube I remember seeing one for a new years eve event and it was so good. And the Olympics, hands down, has the best projection mapping the world has ever seen. I'm so excited to see what happens next and the new stakes the projection mappers will take to change our view on how we see theatre and entertainment.
I think projection mapping is very cool. It can totally transform an object or space. It is like a giant movie on any object you want. Projections are very interesting on big buildings because it makes a boring wall into something very exciting. I was always amazed by Disney when they projected a story through projections on Cinderella's castle. Sometimes there does not have to be any sound or words because the projections tell a story all on their own. The Olympics have had some incredible projections that told amazing stories. With more advances in projection mapping, I think many new amazing things can happen to the entertainment industry.
I have a love-hate relationship with projection mapping. When it is done right it is really coll. However, when it isn't done right it just looks bad. The conclusion that I have reached is that the success of projection mapping relies on the content that is being projected. If your not projecting anything interesting than the projection mapping won't be interesting. At the end of the day the media needs to make sense in the show. The last thing anyone wants is it to just be media vomit. So, now I say to all media people out there please be smart with your media.
I love how projection mapping is establishing itself apart form other things. The Article brings up the question of whether or not projection mapping is emerging as its own new art form, and to a large extent I think it is because of its adaptable nature. Unlike any other form of visual composition mapped projections have the ability to change form and completely change an environment. This implication for interactivity gives mapped projections the ability to create its own artistic form blurring the lines between watching content on a screen and having an real life experience. So far projection mapping has seen great use in advertising, live events, youtube videos, instillation pieces and performances and I'm extremely interested in seeing how this relatively new technology is further integrated to form drastically new experiences.
Post a Comment