The Long Tail of Live Performance

Concert Window: 10 years ago, WIRED magazine's Chris Anderson presented a theory about the dynamics of online economics that took web theorists and businessmen by storm. The basic principle of The Long Tail (as it was called) is that our buying habits are changing because we are no longer bound by the limited options at brick and mortar stores. It's a real struggle for an aspiring author to get a copy of her work into a chain bookstore like Barnes & Noble because there are only so many spaces available on those shelves. Decisions must be made about what "makes the cut", and the majority of novels written in a given week simply don't have a prayer of squeezing through.