Below the Line: Autodesk announced that it has partnered with Lightstorm Entertainment and Weta Digital to develop a new generation of virtual production technology for the motion picture industry. Lightstorm Entertainment is James Cameron’s production company, responsible for the 2009 box-office hit Avatar. Weta Digital has a history of pushing the boundaries of visual effects and computer graphics with their work on such films as Avatar, Rise of the Planet of the Apes and The Adventures of Tintin.
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This is great that Autodesk is working with the full industry to try to make things for them but the big thing that I know that Autodesk is having a problem with is getting people to know that they have a large suite of programs for everything. I talked to a person that works for Autodesk and they said that a lot of companies don’t use their design suite to the max, most do not know how the other programs work and their strengths. I know for a fact that a lot of theater based companies tend to go just to AutoCAD when the tool they should be using for this is Inventor or something else. I hope that with this new product that they are making, people will use it to the max but also know when it is not smart to use.
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