Thursday, September 01, 2011
PLASA CEO urges industry discussion
Audio Pro International: "Our collective strength and our ability to communicate is, therefore, more important than ever. In 2009 and 2010 we were left in no doubt as to the importance of our working relationships. Faced with difficult decisions, buyers thought very carefully about whom they did business with and what was important to them. Relationships are going to be absolutely key in the 12 months ahead, and I urge every member of our industry to come to PLASA in London between 11- 14 September, to talk to clients, contacts and suppliers."
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This kind of industry loyalty and client/supplier relationship is one that seems to be key in all the design fields. Sometimes shops will take on projects or sell products with little to no profit margin (sometimes even losing money) in order to keep the business of a client. Clients will in turn sometimes go with a company they are familiar with and be willing to spend a little extra money if for no other reason that the level of comfort knowing the product will be what they expect. It's hard to quantify these loyalties since in large design firms and suppliers prices can fluctuate drastically from person to person depending on established relationships and financial stability. These kind of trade shows, however, are a great way for clients to not only see new products and vendors, but for the vendors to find ways they can team up together in ways like recommending specific companies for products not sold within a company.
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