Sunday, October 12, 2008
The ageless audience
Los Angeles Times: "Popular conception says the arts' supporters are graying and shriveling. But it may be that as the crowd's individuals change, its age doesn't."
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3 comments:
"A colleague of mine says the audience isn't graying -- it's always been gray," says Teresa Eyring
Best quote ever. I enjoyed this article for all the different views it brought forth on who's our audiences these days. I guess we don't think about that if everyone's living long, the median ages are going to go up too.
I kind of see audiences remaining the same. Well sort. Various forms of performance are required tastes nowadays that once we popular ticket sellers. However, if we see the shift of Broadway, there seems to be a focus on younger audiences coming in, even though the shows can enjoyed by everyone. For example, spring awakening, rent, legally blonde, the little mermaid, etc. Sure, that says we are reaching out for audiences not bringing them to us, but at least it shows there is a market for young audiences.
I don't know why anyone would be surprised that the people who go to plays are old. Who else has time, honestly, besides are grandparents. Its the same reason things like Bowling, and Golf are seen as old people pastimes. When you're a retired empty nester what else can you do?
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