Friday, June 26, 2026
Planning propels your show experience
Woodworking Network: You’ve never been to the International Woodworking Fair (IWF) in Atlanta before. What should you expect? What do you need to know? Or even if you are a veteran attendee, how should you ensure you get the best show experience?
Attending IWF can be a powerful experience that changes the trajectory of your business or it can be an expensive, overwhelming waste of time. The difference is planning.
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Most of my studies have focused on event planning from the production side of things so it is interesting to see this article about planning on attending an event. For the most part this article seems to be advising that as long as you have a general idea of what you want out of the event you don't need to plan the day down to the minute. Knowing what you want from the event tells you what portion of the building to be in but once you're there the best plan is to simply explore. This fits with what I've learned about planning the layout of events. While patrons are expected to have a general idea what they are looking for the experience should not hinge on patrons knowing where to go or what to do next. From the images of this expo it seems that it follows the common design of having many aisles with the opportunity for customers to naturally gravitate to the vendors that interest them.
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