www.themeparkinsider.com: Let's back up and consider the criteria for a great theme park attraction. All this started when Disney decided to retheme Splash Mountain, which was based on a franchise that the company could no longer promote. As a self-styled lifestyle brand, Disney wants its theme parks to feature franchises that can deliver across multiple platforms. But not every attraction has to feature motion picture IP. An original IP attraction can work for Disney if it connects with some other shared experience in guests' lives — especially a shared experience with which Disney wants to be associated.
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